Please use this identifier to cite or link to this item:
標題: 人格特質、認知風險與涉入程度對於大學生使用網路消費意願之研究
The Influence of Personality, Perceived Risk and Involvement on Acceptance of Online Shopping for College Student of Universities
作者: 張恒瑋
Zhang, Heng-Wei
關鍵字: Personality characteristic;人格特質;perceived risk;Involvement;structure equation model;認知風險;涉入程度;結構方程模式
出版社: 應用數學系所
引用: 1. Allport, (1937).“The Functional Autonomy of motives: Personality a Psychological Interpretantion”, First published in American Journal of Psychology 50, pp 141-156. 2. Baron & Kenny, (1986). “The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations”. Journal of Personality and Social Psychology , Vol.51 , No. 6 , pp.1173-1182. 3. Bauer. R. A.(1960).Consumer behavior as risk taking, in R. S. Hancock (Ed.). Dynamic marketing for a changing world. Chicago: American Marketing Association , pp389-398. 4. Brian J. C., Thanasankit, T., & Yi, H.(2003). T rust and e-commerce: a study of consumer perceptions. Electronic Commerce Research and Applications, 2, 203-215. 5. Cattell, R.B.,(1950), Personality: A systematic, thoretical, and factual study. New York: McGraw-Hill. 6. Chou, C. & Hsiao, M. C. (2000). Internet addiction usage, gratification and pleasure experience: the Taiwan college students case. Computers & Education, 35 (1), 65-80. 7. Cunningham, L. F., J. Gerlach and D. M. Harper (2005), “Perceived risk and e-banking services: an analysis from the perspective of the consumer”, Journal of Financial Services Marketing, 10(2), 165-178. 8. David V. Day and Stanley B. Silverman,(1989), Personality and Job Performance: Evidence of Incremental Validity. Personnel Psychology, Vol. 42, 25-36. 9. Dodds, W. B., K. B. Monroe, and D. Grewal. “Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations.” Journal of Marketing Research 28, no 3 (1991): 307-319. 10. Ernst & Young (1998). Global Online Retailing: A Special Report(pp. 9-11). New Jersey: Prentice Hall. 11. Fishbein and Ajzen. “Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research Reading.” MA: Addison-Wesley, (1975). 12. Frew, E. and Shaw, R. (1999) “The relationship between personality, gender and tourism behaviour”, Tourism Management 20(2): 193-202. 13. Gatewood, R. D., & Field, H. S. (1998). Human Resource Selection. Fort Worth: South-Western. 14. Goldberg, I. (1996). Internet Addiction. Electronic message posted to Research Discussion List. 15. Grewal, D., R. Krishnan, Julie Baker, and Norm Borin, “The Effect of Store Name , Brand Name and Price Discounts on Consumers’ Evaluations and Purchase Intentions,” Journal of Retailing, Vol.74, (1998):331-352. 16. Kotler, P.2005. Marketing: An Introduction. New Jersey: Prentice Hall. 17. Krugman, H. E. “The Impact of Television Advertising Learning without Involvement.” Public Opinion Quarterly 29 (1965):349-356. 18. McCrae, R. R. and P. T. Costa Jr, (1985). ”Validation of the Five-Factor Model of Personality across Instruments and Observers.” Journal of Personality& Social Psychology 52, 81-90. 19. Morahan-Martin, J., & Schumacher, P. (2000). Incidence and correlates of pathological Internet use among college students. Computers in Human Behavior, 16, 13-29. 20. Morwitz, Vicki G; Schmittlein, David (1992), “Using Segmentation to Improve Sales Forecasts Based on Purchase Intent: Which "Intenders" Actually Buy” Journal of Marketing Research; Nov. pp.391-405. 21. Norman, W. T. “Toward and Adequate taxonomy of Personality Attributes: Replicated Factor Structure.” Journal of Abnormal and Social Psychology 66. (1963): 574-583. 22. Ranaweera, C. and J. Prabhu (2003), “On the relative importance of customer satisfaction and trust as determinants of customer retention and positive word of mouth”, Journal of Targeting Measurement and Analysis for Marketing, 12(1), 82-90. 23. Reynolds, K. E. and J. M. Arnold (2000), “Customer loyalty to the salesperson and the store: examining relationship customer in an upscale retail context”, The Journal of Personal Selling & Sales Management, 20(1), 89-98. 24. Smith (1990). How green is my valley. Marketing and Research Today, 18(2), 76-82 25. Sproles, G. B. (1985). From perfectionism to fadism: measuring con-sumer’decision-making styles. In: P. Schnittgyund (Ed.), Proceeding of American Council on Consumer Interests’ 31th Annual Meeting (pp. 79-85). Columbia, MO: ACCI. 26. Thompson, S. (1996). Internet Connectivity: Addiction and Dependency Study. 27. Tsai, C.-C., Lin, S. S.-J., & Tsai, M.-J. (2001) Developing an internet attitude scale for high school students. Computers & Education, 37, 41-51. 28. Young, K. S. (1996). Internet addiction Survey. 29. Zaichkowsky, J. L. “Measuring the Involvement Construct.” Journal of Consumer Research 12 (1985): 341-352. 30. Zeithaml, V. A. “Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence.” Journal of Marketing 52, no.3 (1988):2-22. 31. 涂秀文(1998),國民中學學生人格特質人際關係與快樂之相關研究,國立高雄師範大學教育學系碩士班,碩士論文。 32. 李定家(2000),網路購物之降低風險策略研究,國立中央大學資訊管理學系碩士班,碩士論文。 33. 張起華(2001),資訊人員的工作特性、創造力人格特質與工作滿足之相關性研究,國立中央大學資訊管理學系碩士班,碩士論文。 34. 鄭臻妹(2001),內外控人格特質、工作特性及工作績效之分析研究-以台灣高科技產業員工為例,國立中央大學人力資源管理研究所,碩士論文。 35. 林俊宏(2002),消費者特性、新產品屬性及環境變數對創新購買意願之影響,國立成功大學企業管理學系碩士班,碩士論文。 36. 吳蔓莉(2002),國人出國旅遊對旅遊風險的認知與旅遊保險的買行為之研究,中國文化大學觀光事業學系碩士班,碩士論文。 37. 張悅容(2002),滿額促銷與促銷專案影響之研究,國立中央大學企業管理學系碩士班,碩士論文。 38. 董潔如(2002),高中學生網路使用動機、使用行為、個人特性與網路沉迷現象之初探,國立中山大學傳播管理研究所,碩士論文。 39. 楊依晉(2003),員工涉入-組織權威價值與員工效能之研究,中原大學心理學系碩士班,碩士論文。 40. 顏惠玲(2003),國小教師人格特質、生活型態與旅遊風險知覺對旅遊保險消費之影響─以高雄縣市為例,國立高雄第一科技大學風險管理與保險研究所,碩士論文。 41. 羅世輝與湯雅云,內外控人格特質與授權賦能認知對工作滿足之影響─以金融保險業為例,人力資源管理學報,2003春季號,第三卷第一期PP 001-019。 42. 周世玉、陳麒文、張為詩,(2004),「人格特質與品牌個性關係之研究:以運動鞋產品為例」,中華管理學報第五卷第三期,pp.1-16 。 43. 陳嘉駿(2004),數位落差現象再探討–多國比較分析,南華大學經濟學研究所,碩士論文。 44. 徐于敏(2004),青少年菸害的健康風險認知與吸菸行為的關聯-台灣地區的實證研究,國立中央大學產業經濟研究所,碩士論文。 45. 鄭如吟(2004),銀行理財服務購買意願之研究,國立成功大學統計學研究所,碩士論文。 46. 陳杏綺(2006),理財專員的人格特質、時間管理與工作績效之關聯性研究─以台南都會區為例,國立成功大學統計學研究所,碩士論文。 47. 張珮琦(2006),「真的那麼好吃?」排隊消費的社會心理分析-以Mister Donut為例,世新大學社會心理學系,學士專題。 48. 傅衡宇與余坤東,人格特質與組織公民行為之關係研究-以海運承攬運送業為例,國立臺灣海洋大學海運學報,2006,11 頁17-32。 49. 吳明隆(2007),結構方程模式AMOS的操作與應用,出版社:五南,ISBN:9789571148809。 50. 翁淳宏(2007),廣播廣告說服效果研究-以推敲可能性模式(ELM)分析,國立中山大學傳播管理研究所,碩士論文。

The fast development of society in Taiwan gradually makes the consuming behavior of network more popular. It becomes another choice for most consumers that consume directly. The purpose of the study is that if we can understand the influential factor of consuming will, then it will let the businessman set up further the suitable policy of E-commerce.
Inquire into four students of university, the students personality characteristic, perceived risk with get involvement for network consume of usage will. Altogether take a sample 334 valid questionnaires. The research is using SEM Method. The conclusions are as follows:
(1)Personality characteristic has positive direct impact toward to the consumption.
(2)Personality characteristic has positive direct impact toward to the involvement.
(3)Involvement has positive direct impact toward to the consumption.
(4)Perceived Risk has positive direct impact toward to the consumption.
(5)Involvement has mediation effect.
其他識別: U0005-0707200820383200
Appears in Collections:應用數學系所

Show full item record

Google ScholarTM


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.