Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/20620
標題: 電信產業之策略相似性與績效之關係—以競爭性回應為中介變數
Strategic Similarity of Mobile Telecommunication Industry and Performance: The Mediating Effect of Competitive Responses
作者: 彭博愉
Peng, Bo-Yu
關鍵字: Strategic similarity;策略相似性;Strategic response;Performance;競爭性回應;績效
出版社: 企業管理學系所
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摘要: 
Understanding the context of competitive interaction between firms is a major focus in the field of Strategic Management. In the recent years, the emerged issues of competitive dynamics are strategic similarity and competitive behaviors. This research extends prior researches and also discusses the influence of strategic similarities on different strategic responses, and also examines the relationship between firms’ strategic response and performance.

This purposes of this research force on two: First, discusses the influence of strategic similarity (Capital strategic similarity、Marketing strategic similarity and R&D strategic similarity) and competitive response (strategic response and tactical response). The latter section discusses the influence of firms’ strategic response on performance.

In order to achieve the objectives above, this research uses the top three leading firm in the mobile telecommunication industry as the research samples. The research findings of this research are as follow: 1) strategic similarity partially influences strategic response, 2) R&D and Marketing strategic similarities positively influences tactical response, 3) R&D strategic similarities negatively influences tactical response, 4) Strategic response positively influence firms’ performances.

了解廠商之間競爭動態的脈絡是策略管理領域的研究重心,策略相似性與競爭性行為是近年來的新興研究議題,此類研究者甚少。本研究除了循著前人的腳步進行研究外,亦探討策略相似性對於廠商競爭性回應型態之影響為何,以及廠商競爭性回應型態與經營績效之關連。

本研究主要分為兩部份討論,第一部分主要在探討策略相似性 (資本策略相似性、研發策略相似性與行銷策略相似性) 與競爭性回應 (策略性回應與戰術性回應) 之影響;後段則在探討廠商之競爭性回應與績效之影響。

為達成上述之目的,以電信產業前三大市占率廠商為研究樣本,研究結果發現策略相似性與競爭性回應有部份顯著影響,研發策略相似性與戰術性回應呈正向關係,行銷策略相似性與戰術性回應呈正向關係,研發策略相似性與戰術性回應呈負向關係,而在競爭性回應型態與績效的實證研究發現,策略性回應與績效呈正向相關。
URI: http://hdl.handle.net/11455/20620
其他識別: U0005-0207200714453700
Appears in Collections:企業管理學系所

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