Please use this identifier to cite or link to this item:
標題: 電信產業之策略相似性與績效之關係—以競爭性回應為中介變數
Strategic Similarity of Mobile Telecommunication Industry and Performance: The Mediating Effect of Competitive Responses
作者: 彭博愉
Peng, Bo-Yu
關鍵字: Strategic similarity;策略相似性;Strategic response;Performance;競爭性回應;績效
出版社: 企業管理學系所
引用: 一、 中文部分 (一) 期刊 鐘憲瑞、方至民、陳慶樑 (民93)。廠商策略行為相似性與廠商績效之關係。管理評論,23(3),1-21。 (二) 書籍 華頓商學院—動態競爭策略 (李璞良譯) (民94)。臺北市:商周。(原著出版年:1997年) (三) 學位論文 陳琮智 (民94)。組織寬裕、高階管理團隊特質與經營績效之關聯性-以策略相似性為中介變項。國立東華大學企業管理研究所,碩士論文,花蓮市。 盧佳宏 (民92)。我國民營行動電話服務業者經營績效之研究。國立成功大學電信管理研究所,碩士論文,台南市。 鐘憲瑞 (民88)。廠商間之競爭互動研究:以台灣汽車產業為例。國立中山大學企業管理研究所未出版博士論文,高雄市。 (四) 電子媒體資料 工研院 中華電信網站 內政部網站 公開資訊觀測站 台灣大哥大網站 台灣經濟研究院產經資料庫 台灣經濟新報資料庫 交通部電信總局 國家通訊傳播委員會網站 經濟部技術處網站 資策會網站 遠傳電信網站 聯合知識庫 二、 英文部分 (一) Books Ansoff, H. I. (1984). Implanting strategic management. Englewood Cliffs, NJ: Prentice-Hall. D’Aveni, R. A. (1994). Hypercompetition. NY: The Free Press. Hair, J. F. Jr., Anderson, R. E., Tatham, R. L., & Black, W. C. (1998). Multivariate data analysis(5th ed.). New York: Macmillan. Hamman, M.T. & Freeman, J. H. (1989). Organizational Ecology. Cambridge, MA: Harvard University Press,. Huber, G., & Daft, R. (1987). The Information Environment of Organization. In F. M.Jablin, L. L. Putman, K. H. Roberts and L. Porter (Eds.), Handbook of Organizational Communication: 130-164. Newbury Park, CA: Sage Publications. Hunt, M. S. (1972). Competition in the major home appliance industry, 1960-1970. Unpublished doctoral dissertation, Cambridge, MA:Harvard University,. Penrose, E. T. (1959). The Theory of the Growth of the Firm. New York: Wiley. Robbins, S. P. (1990). Organization theory: Structure, Design and applications (5th Ed.). Englewood Cliffs, NY: Prentice Hall. Schelling, T. C. (1960). The Strategy of Conflict. Cambridge, MA: Harvard University Press. Schumpeter, J. A. (1934). The Theory of Economic Development. Cambridge, MA: Harvard University Press. Smith, K. G.., Grimm, C. M. & Gannon M. J. (1992). Dynamics of Competitive Strategy. Newbury Park, CA: Sage Publications. Szilagyi, A. D. (1984). Management & Performance (2nd Ed.), Foresman and company, New Jersey: Scott Publications. (二) Journal Articles Aaker, D. A. (1989). Managing assets and skills: The key to a sustainable competitive advantage. California Management Review, winter, 91-106. Abrahamson, E. & Fombrun, C. (1994). Macrocultures: Determinants & consequences. Academy of Management Review, 19, 728-755. Amit, R., Domowitz, I. & Fershtman C. (1988). Thinking One Step Ahead: The Use of Conjectures in Competitor Analysis. Strategic Management Journal, 9(5), 431-442. Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17, 99-120. Barney, J. B. & Hoskisson, R. E. (1990). Strategic groups: Untested assertions and research proposals. Management and Decision Economics, 11, 187-198. Burt, R. S. (1987). Social contagion and innovation: Cohesion versus structural equivalence. American Journal of Sociology, 92, 1287-1335. Carroll, C., Lewis, P. M. & Thomas, H. (1992). Developing competitive strategies in retailing. Long Range Planning, 5(2), 81-88. Caves, R. (1984). Economic analysis and the quest for competitive advantage. American Economic Review, 127-132. Caves, R. E. & Porter, M. E. (1977). From entry barriers to mobility barriers: conjectural decisions and contrived deterrence to new competition. Quarterly Journal of Economics, 91, 241-262. Clark, B. H. & Montgomery, d. B. (1996). Perceiving competitive reactions: The value of accuracy (and paranoia). Marketing Lett. 7(2), 115-129. Chen, M. J., Smith, K. G., & Grimm C. M. (1992). Action Characteristics as Predictors of Competitive Response. Management Science, 38, 439-455. Chen, M. J. & MacMillan, I. C. (1992). Nonresponse and Delayed Response to Competitive Moves: The Roles of Competitor Dependence and Action Irreversibility. Academy of Management Journal, 35(3), 539-570. Chen, M. J. & Miller, D. (1994). Competitive Attack, Retaliation and Performance: An Expectancy-Valence Framework. Strategic Management Journal, 15, 85-102. Chen, M. J. & Hambrick, D. C. (1995). Speed, Stealth, and Selective Attack: How Small Firms Differ from Large Firms in Competitive Behavior. Academy of Management Journal, 38(2), 453-482. Chen, M. J. (1996). Competitor Analysis and Interfirm Rivalry: Toward a Theoretical Integration. Academy of Management Review, 21(1), 100-134. Chen, M. J. Su, K. H. & Wenpin, T. (2007). Competitive Tension: The Awareness-Motivation-Capability Perspective. Academy of Management Journal, 50(1), 101-118. Conner, K.R. & Ackerley, G. A. (1994). Alcohol-related battering: Developing treatment strategies. Journal of Family Violence, 9, 143-155. Cool, K. & Schendel, D. (1987). Strategic group formation and performance: the case of the US pharmaceutical industry. Management Science, 33(9), 1102-1124. David, B. M., Moore, M.C., & Urbany, J. E. 2005. Reasoning About Competitive Reactions: Evidence from Executives. Marketing science. 24(1). 138-149. Deephouse, D. L. (1999). To be different, or to be the same? It’s a question (and theory) of strategic balance. Strategic Management Journal, 20(2), 147-166. Ferrier, W., Smith, K. & Grimm. C. (1999). The Role of Competitive Action in Market Share Erosion and Industry Dethronement: A Study of Industry Leaders and challengers. Academy of Management Journal, 42(4), 372-388. Fiegenbaum, A., Sudharshan, D., & Thomas, H. (1987). The concept of stable strategic tie periods in strategic group research. Managerial and Decision Economics, 8, 139-148. Finkelstein, S. & Hambrick, D. C. (1990). Top-management-team tenure and organizational outcomes: The moderating role of managerial discretion. Administrative Science quarterly, 35, 484-503. Fombrum, C. & Shanley, M. (1990). What''s in a Name? Reputation Building and Corporate Strategy. Academy of Management Journal, 33(2), 233-258. Foreman, R. D. (2003). A logistic analysis of bankruptcy within the US local telecommunications industry. Journal of Economics and Business, 55(2), 135-166. Gimeno, J. & Woo, C. Y. (1996). Hypercompetition in a Multimarket environment: The Role of Strategic Similarity and Multimarket Contact in Competitive De-Escalation. Organization Science, 7, 322-340. Hertenstein, J. H. & Platt, J. B. (2000). Performance measures and management control in new product development. Design Management Journal, Sep, 303-323. Hitt, M. A., Boyd, B. K., & Li, D. 2004. The state of strategic management research and a vision for the future. In D. Ketchen & D. Bergh (Eds.), Research methodology in strategy and management: 1-31. Amsterdam: Elsevier. Jauch, L. R., Osborn, R. N., & Martin, T. N. (1980). Structured Content Analysis of Cases: A Complementary Method for Organizational Research. Academy of Management Review, 5(4), 517-525. Jayach&ran, Gimeno, J. & Varadarajan, P. R. (1999). The Theory of Multimarket Competition: A Synthesis and Implications for Marketing Strategy. Journal of Marketing, 63, 49-66. Kadiyali, Vrinda, Chintagunta, P. & Vilcassim, N. (2000). A manufacturer-retailer channel interactions and implications for channel power: An empirical investigation of pricing in a local market. Marketing Science, 19(2), 127-148. Kaplan, R. S. & Norton, D. P. (1996). Using the Balanced Scorecard as a Strategic Management System. Harvard Business Review, Jan.-Feb, 75-85. Leefland, Peter S. H. & Dick R. W. (1992). Diagnosing competitive reactions using (aggregated) scanner data. Internat. J. Res. Marketing, 9, 39-57. Leefland, Peter S. H. & Dick R. W. (1996). Competitive reaction versus consumer response: Do managers overreact? Internat. J. Res. Marketing, 13, 103-19. MacMillan, I., McCaffery, M. L. & Van Wijk, G. (1985). Competitiors’ Response to Easily Imitated New Products-Exploring Commercial Banking Product Introductions. Strategic Management Journal, 6, 75-86. McGee, J. & Thomas, H. (1986). Strategic groups: Theory, research, & taxonomy. Strategic Management Journal, 7(2), 141-160. McGrath, R. G., Chen M. J. & MacMillan J. C. (1998). Multimarket Maneuvering in Uncertain Spheres of Influence: Resource Diversion Strategic. Academy of Management Review, 23(4), 724-740. Mcnamara, G., Deephouse, D. L. & Luce, R. A. (2003). Competitive positioning within and across a strategic group structure: the performance of core, secondary, and solitary firms. Strategic Management Journal, 24, 161-181. Montgomery, David B., Moore M. C. & Urbany J. E. (2005). Reasoning about competitive reactions: Evidence from executives. Marketing Science. 24(1), 138-149. Newman, H. H. (1978). Strategic groups & the structure/performance relationship. Review of Economics and Statistics, 60, 417-427. Peteraf, M. A. (1993). Intra-industry structure and response toward rivals. Journal of Managerial and Decision Economics, 14, 519-528. Porter, M. E. (1979). The structure within industries and companies’ performance. Review of Economics and Statistics, 61, 214-227. Porter, M. E. (1980). Competitive Strategy: Techniques for Analyzing Industries and Competitors. NY: Free Press. Porter, M. E. (1985). Competitive Advantage. NY: The Free Press. Putsis, W. & Dhar, R. (1998). The many faces of competition. Marketing Lett, 9(3), 269-284. Reger, R. K. & Huff, A. S. (1993). Strategic groups: A cognitive perspective. Strategic Management Journal, 14(2), 103-124. Smith, K. G., Grimm, C. M., Gannon, M. J. & Chen, M. J. (1991). Organizational information processing, competitive responses, and performance in the U.S. domestic airline industry. Academy of Management Journal, 34, 60-85. Tang, M. J. & Thomas, H. (1992). The Concept of Strategic Groups: Theoretical Construct of Analytical Convenience. Managerial and Decision Economics, 13, 323-329. Teece, D. (1994). Information sharing, innovation, and antitrust. Antitrust Law Journal, 62, 465-481. Teece, D. J. & Pisano, G. P. (1994). The Dynamic Capabilities of Firms: An Introduction. Industrial and Corporate Change. 3(3), 537-556. Teece, D.J., Pisano, G., & Shuen, J. (1997). Dynamic Capabilities and Strategic Management. Strategic Management Journal, 18(7), 509–533. Venkatraman, N. & Ramanujam, V. (1986). Measurement of Business Performance in Strategy Research: A Comparison of Approaches. Academy of Management Review, 7, 169-183. Wade, M. & Hulland, J. (2004). The Resource-Based View and information Systems Research: Review, Extension, and Suggestions for Future Research. MIS Quarterly, 28(1), 107-142. Weigelt, K. & Camerer, C. (1988). Reputation and corporate strategy: Review of recent theory and application. Strategic Management Journal, 9, 443-454. Weitz, B. A. (1985). Special Issue on Competition in Marketing: Introduction. Journal of Marketing Research, 22(3), 229-236. Wernerfelt, B. (1984). A resource-based view of the firm. Strategic Management Journal, 5, 57-91. Zahra, S. & Chaples, S. (1993). Blind spots in competitive analysis. Academy of Management Executive, 7(2), 7-28.
Understanding the context of competitive interaction between firms is a major focus in the field of Strategic Management. In the recent years, the emerged issues of competitive dynamics are strategic similarity and competitive behaviors. This research extends prior researches and also discusses the influence of strategic similarities on different strategic responses, and also examines the relationship between firms’ strategic response and performance.

This purposes of this research force on two: First, discusses the influence of strategic similarity (Capital strategic similarity、Marketing strategic similarity and R&D strategic similarity) and competitive response (strategic response and tactical response). The latter section discusses the influence of firms’ strategic response on performance.

In order to achieve the objectives above, this research uses the top three leading firm in the mobile telecommunication industry as the research samples. The research findings of this research are as follow: 1) strategic similarity partially influences strategic response, 2) R&D and Marketing strategic similarities positively influences tactical response, 3) R&D strategic similarities negatively influences tactical response, 4) Strategic response positively influence firms’ performances.


本研究主要分為兩部份討論,第一部分主要在探討策略相似性 (資本策略相似性、研發策略相似性與行銷策略相似性) 與競爭性回應 (策略性回應與戰術性回應) 之影響;後段則在探討廠商之競爭性回應與績效之影響。

其他識別: U0005-0207200714453700
Appears in Collections:企業管理學系所

Show full item record

Google ScholarTM


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.