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標題: 廠商市場佔有率與利潤間的關係
The relationship between market share and profit
作者: 朱曉萍
Chu, Hsiao-Ping
關鍵字: Market share;市廠佔有率;Profit;Granger Causality test;Panel SURADF test;Panel Threshold Regression;利潤率;因果關係;Panel SURADF檢定;縱橫門檻
出版社: 企業管理學系所
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本文主要是探討台灣廠商在市場佔有率與利潤間的關係,資料來源為台灣經濟新報(Taiwan Economic Journal),共細分水泥、食品、塑膠、棉紡、成衣、玻陶、化學、生技、紙業、鋼鐵、汽車、橡膠、主機板、筆記型電腦、印刷電路版、掃描器、晶圓代工、IC封測、監視器等十九種產業,並利用Panel Data的分析方式,不僅研究橫斷面並且增加了縱斷面的效果。


This study investigates the relationship between Taiwan's firms market share and profit. The source of the data is the Taiwan Economics Journal (TEJ). The data of TEJ is classified by different industry. This study analyzes 19 industries and applies panel data to empirically test the relationship.

First of all, this study wants to realize market share is the cause of profit. Furthermore, panel threshold regression is used to test that market share and profit is a non-linear relationship. This study also analyzed the exceed profit of Taiwan's industry and firms. The empirical results from those tests indicated the relationship between market share and profit and give future researchers theoretical implication and the future direction.
其他識別: U0005-1201200910574500
Appears in Collections:企業管理學系所

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