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|標題:||Multinationality,Multimarket Contact, and Cross-Border Competitive Aggressiveness on MNCs' Growth―AMC Perspective
|關鍵字:||AMC perspective;AMC理論;internationalization;multimarket contact, cooperative ties;cross-border competitive aggressiveness;國際化程度;多重市場接觸程度;合作聯繫強度;跨國競爭積極性||出版社:||企業管理學系所||引用:||一、中文部分 船舶與海運通訊 (2006)，「貨櫃運輸動態報導」，33期，4-10，中華海運研究協會，台北。 張世龍、王穆衡、陳一平 (2007)，「定期航運策略聯盟之探討」，22-34，交通部運輸研究所，台北 二、英文部分 Aldrich, Howard E. (1979), Organizations and environments, Englewood Cliffs, NJ: Prentice-Hall. Athanassiou, N. and Douglas Nigh (1999), “The Impact of U.S. Company Internationalization on Top Management Team Advice Networks: A Tacit Knowledge Perspective,” Strategic Management Journal, 20(1), pp. 83-92. Barber, B. (1983), The logic and limits of trust, New Brunswick, NI :Rutgers University Press Barnet Willam P. (1993), ”Strategic Deterrence Among Multipoint Competitors,” Industrial and Corporate, 2 (1), pp. 249-278. Barney, Jay B. (1986), “The types of competition and the theory of strategy: Toward an integrative framework,” Academy of Management Review, 11 (4), pp. 791-800. 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動態競爭最近已經成為策略管理學界相當關切的重要課題之一，但過去研究大多僅著重在當地市場的競爭性互動，鮮少探討多國企業跨國競爭互動行為，故本研究的目的主要探討多國企業的動態競爭，以彌補過去研究的不足。藉由動態競爭的資源屬性與市場觀點及合作關係探討多國企業之間競爭型態，並以察覺、動機及能力 (awareness-motivation-capability, AMC) 觀點為立論基礎，將其概念隱含在文章中。
本研究以貨櫃航運產業作為研究背景，研究期間橫跨2007及2008兩年，並區分為八季作資料分析，透過貨運量位居全球前二十名的廠商之間的競爭性互動資料，使用結構內容分析法 (structured content method)，並藉由航貿週刊所發行之定期貨櫃航運新聞電子版作為資料來源進行資料庫的建立。本研究為首篇為貨櫃航運產業的競爭行動進行分類，整理及命名之研究，在分類之後並設計問卷調查貨櫃航運從業人員，依問卷分數得到各類型行動的執行條件分數，提供貨櫃海運產業一套新的策略制定依據。最後本研究選定全球前二十大貨櫃航運廠商作為研究樣本，共採取152個樣本數，並以階層迴歸模型進行統計分析。
Competitive dynamics has recently become very important issues which are concerned in the field of strategic management. However, most of the past researches focused on the competitive interactions in local markets, and only few researches discussed the cross-competition interactions among multinational corporations (MNCs). Therefore, the main purpose of this study is to explore the dynamic interactions of multinational corporations, and make up for the inadequacy of past researches. This study explores competitive interaction among multinational corporations by using the perspectives of the resources, market, and cooperative relations of competitive dynamics. This research also uses the awareness-motivation-capability (AMC) perspective as the basis of argument to derive the hypothesis development.
In this study, the background of research is container shipping industry, research period across two years, from 2007 to 2008. Data from the two years are divided into eight seasons to be analyzed. The establishment of database is using structured content method to study the data of interactive information among the top 20 companies of cargo in the world, and also the electronic version of SHIPPING DIGEST R.O.C. This study is the first research that classified, arranged and denominated the competitive actions of the container shipping industry. After classified the competitive actions, this study made a questionnaire to investigate the employees in the shipping container. According to the questionnaire scores, this study established the implement conditions of each action types to provide reference of setting the new strategy for the container shipping industry. Finally, this study selected the world''s top 20 container shipping companies as a research sample. There are a total of 152 samples taken, and the hierarchical regression model is used for statistical analysis.
This study extends the concept of competitive aggressiveness to explore the relationship between the degree of internationalization and multimarket contact on cross-border competitive aggressiveness, also use the strength of cooperative ties as a moderator to understand whether it will affect the relationship between multi-market contacts and cross-border competitive aggressiveness or not. Finally, this study illustrate the cross-border competitive aggressiveness of MNCs how to influence the performance of MNCs. The empirical results show that: (1) the greater the degree of internationalization of MNCs, the weaker cross-border competitive aggressiveness of MNCs; (2) the greater strength of cooperative ties, the more negative relationship between multimarket contact and cross-border competitive aggressiveness; (3) the greater cross-border competitive aggressiveness of MNCs, the better performance.
In summary, this study emphasizes the interaction among MNCs, not only makes up for the inadequacy of the previous researches of competitive dynamics in the global competitive theory, but also provides more diversified research direction for the research MNCs in the future. In practice, it shows the direction to the companies when they are facing competition either interactions as well.
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