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標題: The Relationship between Multimarket Contact and Competitive Aggressiveness with Competitive and Collaborative Network
作者: 郭雅玲
Guo, Ya-Ling
關鍵字: multimarket contact;多重市場接觸;competitive aggressiveness;cooperative network;competition network;AMC perspective;競爭積極性;合作網絡;競爭網絡;察覺、動機與能力觀點
出版社: 企業管理學系所
引用: 一、中文部分 張世龍、王穆衡、陳一平 (民96)。定期航運策略聯盟之探討。22-34,交通部運輸研究所,台北。 海運聯盟CKYH在韓國辦高峰會 (民98年4月14日) 。台灣新生報航運版。民98年4月14日,取自: shipping/200904/2009041401.htm 麥司克啟動運價割喉戰 (民97年12月05日) 。時報資訊。民97年12月05日,取自: /d_a_081204_3_197fn 萬海航運前三季獲利16.9億 (民97年11月05日) 。中華日報航運電子報。民97年11月05日,取自: /news/newsold/97/9711/nw1105/05.htm 二、英文部分 Anand, J., Mesquita, L. F., & Vassolo, R. S. (2009). The dynamics of multimarket competition in exploration and exploitation activities. Academy of Management Journal, 52(4), 802-821. Ansoff, H. I. (1984). Implanting strategic management. Englewood Cliffs, NJ: Prentice-Hall. Arrow, K. (1974). The Limits of Organization. W. W. Norton: New York. Barnett, W. P. (1993). Strategic deterrence among multipoint competitors. Industrial and Corporate Change, 2(2), 249-278. Barnett, W. P., & Hansen, M. T. (1996). The Red Queen in organizational evolution. Strategic Management Journal, 17(7), 139-157. Barnett, W. P., & McKendrick, D. G. (2004). 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Firms frequently compete with competitors in multiple markets. Prior researches for multipoint competition have proposed a concept of mutual forbearance, it means when same competitors meet in multiple markets, aggressive competition will be deterred; however, the empirical results do not seem to be conclusive. This study uses network perspective
to examine the theory of multimarket competition, further more stretching
multipoint competition to international context. In addition, this study introduces competitive dynamics as our main theory, and uses awareness-motivation-capability perspective to derive the hypothesis development.
This study choose the top 21 firms of global container shipping industry as the research sample. We use Cyber Shipping Guide database to collect shipping firm's news from 2007 to 2010, and uses it to classify competitors' actions of the global container shipping company into 24 different categories. Finally, we collected 1,506 news to analyze, our research sample are 333.
This research aims to explore how multimarket contact (MMC) affects focal firm's competitive action, at the same time, adding related variables from cooperation network and competition network as our contingency factors. The empirical finding shows: (1) focal firm has higher MMC with competitors will incur more focal firm's action; (2) when focal firm has higher centrality degree in cooperation network, it will weaken the positive relationship between MMC and focal firm's competitive aggressiveness; (3) when focal firm faces higher centrality in-degree in competition network, it will weaken the positive relationship between MMC and focal firm's competitive aggressiveness; (4) the greater competitive aggressiveness of focal firm, the better performance it has and (5) the higher centrality degree in cooperation network positively affects focal firm's performance.
In summary, by examining firms multipoint competition through embeddedness perspective, and extend competitive field to the international market, fulfilling the gap of previous researches of multipoint competition. This study integrates competition and cooperation among firms, provides the way firms adjust their strategies, and bring the container shipping industry a thinking point of coopetition.

本研究以全球前21大定期貨櫃航運廠商作為研究樣本,從Cyber Shipping Guide資料庫蒐集2007-2010年各航運廠商行動新聞資料來進行資料分析,並歸類出24項競爭性行動。最後,從3,502則新聞中擷取出符合本研究新聞數1,506則;研究樣本數為333筆。
本研究試圖探究跨國企業間多重市場接觸程度如何影響焦點廠商競爭積極性,同時,加入合作網絡與競爭網絡相關變數當作情境因子來對多市場競爭探討。實證結果發現:(1) 多重市場接觸程度越高,焦點廠商競爭積極性越高;(2) 焦點廠商於合作網絡內中心性程度越高時,會弱化多重市場接觸與競爭積極性的正向關係;(3) 焦點廠商於競爭網絡中的向內中心性程度越高,會強化多重市場接觸對競爭積極性的正向關係;(4) 廠商競爭積極性越高,對其績效越好及 (5)廠商合作中心性程度與廠商績效呈現正向關係
其他識別: U0005-2706201114561800
Appears in Collections:企業管理學系所

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