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  2. 管理學院
  3. 行銷學系所

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 852
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Issue DateTitleAuthor(s)Text
-Performance, cognitive load, and behaviour of technology‐assisted English listening learning: From CALL to MALLChi‐Cheng Chang; Clyde A. Warden; Chaoyun Liang
-Information used in food shoppers’ vegetable purchasing decisions in Chinese societies魯真; Jane Lu Hsu; Charlene W. Shiue; Kelsey J.-R. Hung
-Cherry-picking restaurant reservation customers王建富; Jiana-Fu Wang; Yi-Chiun Lin; Chen-Feng Ku; Shao-Jen Wen
-The performance impact of social media in the chain store industryChih-Wen Wu
-The international marketing strategy modeling of leisure farmChih-Wen Wu
-Global entrepreneurship and innovation in management: Comparing MRA/SEM versus fuzzy-set QCA theory creation, data analysis, and findingsChih-Wen Wu
-Destination loyalty modeling of the global tourismChih-Wen Wu
-Leveling up: Are non-gamers and women disadvantaged in a virtual world classroom?Clyde A. Warden; James O. Stanworth; Chi-Cheng Chang
-Global entrepreneurship and innovation in managementChih-Wen Wu; Kun-Huang Huarng
-Facebook users' intentions in risk communication and food-safety issuesChih-Wen Wu
-Antecedents of franchise strategy and performanceChih-Wen Wu
-Threshold free shipping policies for internet shoppersWen-Hsien Huang; Yi-Ching Cheng
-The voice of the Chinese customer Facilitating e-commerce encountersJames O. Stanworth; Clyde A. Warden; Ryan Shuwei Hsu-
-回收家用藥物計畫之探討-稅收與補貼的決策Wen-Hui Chang; 張雯惠
-品牌延伸相似性對品牌延伸評價的影響Yen-Chu Tseng; 曾彥筑
-台灣品牌國際化之品牌命名策略探討Yi-Cheng Tsou; 鄒佾宸
-品牌擬人化在負面事件中之影響Yi-Hui Chen; 陳逸慧
-台灣地區乳羊養殖戶經營策略、銷售通路與績效關係之探討Chia-Ying Lin; 林佳穎
-顧客投入及顧客參與之實證研究-以服務產業為例Yi-Chen Tsai; 蔡宜臻
-萃取網站內容與社群媒體內容之關鍵成功因素：灰關聯分析法之應用Pei-Ning Huang; 黃珮寧
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 852
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