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標題: The Relationship between Supply Chain Strategies and Firm Performance within Environmental Dynamism and Different Product Characteristics
作者: 魏書立
Wei, Shu-Li
關鍵字: delayed product differentiation;延遲產品差異化;postponement;outsourcing;customization;mass customization;延遲生產理論;外包理論;客製化;大量客製化
出版社: 科技管理研究所
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在現今市場中,製造商能快速反應顧客需求已變成了不可或缺的要素。因此,競爭優勢的來源來自於採行客製化策略(customization);此外,擴大產品多樣化與提供高顧客服務品質是製造商在面臨全球化市場所需完成的兩個主要挑戰。企業如何運用最低的成本與最佳的方式去滿足日新月異的顧客需求?已有許多觀念如:大量客製化(mass customization)、減少前置時間(lead-time reduction)、產品再設計以及延遲理論……等觀念已應運而生。透過這些供應鏈的控制,公司可以提升本身的績效、增加庫存週轉率、快速反應顧客需求、增加顧客滿意度……等等。

Nowadays it is essential for manufacturers to satisfy customers' rapidly changing needs. One of the competitive advantages is based on customization. As a result, increasing product variety and providing satisfactory customer service are the two major challenges for manufacturers to compete in the global market. How companies respond to constantly changing demands with the lowest cost incorporates concepts such as mass customization, lead-time reduction, outsourcing, redesigning products and processes so as to delaying the point of product differentiation. Through the above supply chain strategies, firms could improve their performance, increase inventory turnover, respond to customers' needs rapidly, and enhance customer satisfaction, for example.
This study develops a simple model to analyze the relationship between control of the supply chain and firm performance. We find out that postponement and outsourcing influence firms' performance. In addition, the interaction effects between product characteristics and the environmental dynamism and supply chain strategies on control of the supply chain-performance relationship were examined.
Last, we derived managerial insights and conducted related discussions. Possible future studies in postponement and outsourcing are also proposed.
其他識別: U0005-2906200612380900
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