Please use this identifier to cite or link to this item:
|標題:||Observe Enterprise's Process of Product Development from SSME perspective-A Case Study
|關鍵字:||Service science;服務科學;Product development;Process design;Customer demand;產品開發;流程設計;客戶需求||出版社:||科技管理研究所||引用:||Abe, T. (2005). What is service science. FRI Research Report, 246. Akao, Yoji ed. (1990) Introduction to Quality Deployment. (In Japanese) Japan Adrian, P., Rosalind, B., & Caroline, K.-M. (2000). Equity and repurchase intention following service failure. Journal of Services Marketing, 14(6), 513-528. Axel, J., & Chris, S. (1998). New service development: a review of the literature and annotated bibliography. European Journal of Marketing, 32(3), 184-251. Bitner, M., & Brown, S. (2008). The service imperative. Business Horizons, 51(1), 39-46. Bitner, M.J., Booms, B.H., Mohr, L.A. (1994). “Critical service encounters: the employee's viewpoint”, Journal of Marketing, 58, 95-106. Bryman, A. (2001). Social research methods: Oxford New York. Bullinger, H.-J., Fähnrich, K.-P., & Meiren, T. (2003). Service eginnering--methodical development of new service products. International Journal of Production Economics, 85(3), 275-287. C. J. CASPERSEN & K. E. POWELL & G. M. CHRISTENSON (1985) Physical Activity, Exercise,and Physical Fitness: Definitions and Distinctionsfor Health-Related Research Horn, P. (2005), “The New Discipline of Services Science,” BusinessWeek, Jan. 21, viewed at http://www.businessweek.com/technology/content/jan2005/tc20050121_8020.htm Hidaka, K. (2006). Trends in services sciences in Japan and abroad. Quarterly review, 19(4), 39. Kingman-Brundage, J. (1995). Service mapping: back to basics. Understanding Services Management, Oak Tree Press, Dublin. Ko, Yong J. and Donna L Pastore (2004), “Current Issues and Conceptualizations of Service in the Recreational Sport Industry,” Sport Marketing Quarterly, 13 (3), 159-167. Lanoue, M. R. An Analytic Hierarchy Approach To Major Baseball Offensive Performance Ratings, Math. Comput. Modeling Vol. 17, No. 4/5 pp.195-206. 1993. Maglio, P. P., & Spohrer, J. (2008). Fundamentals of service science. [Article]. Journal of the Academy of Marketing Science, 36(1), 18-20 Mazur, Glenn. 1993 Basics of Service Quality Function Deployment. M. J. Bitner, A. L. Ostrom, F. N. Morgan (2007) Service Blueprinting: A Practical Technique for Service Innovation Mr. A. Parasuraman, V.A.Zeithaml, and L.L.Berry (2007) “Characteristics of Service Quality to Delight Customers “ Pitman, G., Motwami, J., Ashok, K., & Chun, H. (1996). QFD application in an educational setting. International Journal of Quality & Reliability Management, 13(4), 99-108 Ritchie, J., & Lewis, J. (2003). Qualitative research practice: A guide for social science students and researchers: Sage Publications Ltd. R. J. Glushko (2008) “ Designing a service science discipline with discipline ” IBM SYSTEMS JOURNAL, VOL 47, NO 1 R. Normann (2001) Reframing business: when the map changes the landscape Saaty, Thomas L. (2008-06). "Relative Measurement and its Generalization in Decision Making: Why Pair wise Comparisons are Central in Mathematics for the Measurement of Intangible Factors - The Analytic Hierarchy/Network Process" Saaty, T.L., The Analytic Hierarchy Process. McGraw-Hill, New York, U.S.,1980 Saaty, T. L., “Absolute and Relative measurement with The AHP - The Most Livable Cities In The United States” , Socio-Economic Planning Sciences, Vol.20, No 6 , pp.327- 331. 1996. Saaty, Thomas L (1990) Decision Making for Leaders: The Analytic Hierarchy Process for Decisions in a Complex world. Shostack, L. G. (1982). How to Design a Service. European Journal of Marketing, 16(1), 49-63. Shostack, L. G. (1984). Design Services that Deliver. Harvard Business Review(84115), 133-139. Singh, J., & Wilkes, R. E. (1996). When Consumers Complain: A Path Analysis of the Key Antecedents of Consumer Complaint Response Estimates. Journal of the Academy of Marketing Science, 24(4), 350. S. A French & M. Story & R. W. Jeffery (2001) Environmental Influences on eating and physical activity. T. A. Mousseau & D. A. Roff (1987) Natural selection and the heritability of fitness components Wedley, W. C., “Combining Qualitative and Quantitative Factors - An Analytic Hierarchy Approach”, Socio-Economic Planning Sciences Vol. 24 , No1, pp52-63 Wu, L. C (2009). “Service Science and the Fitness Equipment Industry “, Working paper, National Chung Hsing University Tone, K and R Manabe, 1990 (In Japanese) Case Studies in AHP. Vargo, S.L., and Lusch, R.F. (2004) “Evolving to a New Dominant Logic for Marketing,” Journal of Marketing, 68, pp. 1-17. Zeithaml, V. A., M. J. Bitner, et al. (2006). Services marketing : integrating customer focus across the firm. Boston, McGraw-Hill/Irwin. Zahedi, F., “The Analytic Hierarchy Process-A Survey of the Msthod and its Applications”, Interfaces, 16: 4, pp.96-108. 1986. 75. Zahedi, F., “A Simulation Study of Estimation Methods in the Analytic Hierarchy Process”, Socio-Economic Planning Sciences, 20(6), pp.347-354. 1986.||摘要:||
This study aimed to explore the services proposed by IBM, Service Sciences, Management and Engineering (SSME), and this concept is created since that a lot of companies continued to introduce new technology, but ignored is it really necessary for the consumers, and often overlook the real needs of customers, thus creating market demand and supply generated asymmetry. And often lead to new product failure. The failure of new products often leads to an enterprise in terms of reputation, and great pecuniary loss. So, having a good product development process on an enterprise is very important.
Service Science from the service science, management, and engineering is discussing about three aspects of product development and customer relations, to enhance customer interaction with product development, improve product demand asymmetry phenomenon. In this study, we take Company A as an example to explore the product development process and the concept of service science, to observe the product development process through service science aspect. Company A is currently the largest fitness equipment manufacturer in Asia, the world''s second-largest fitness equipment manufacturer, year of production of 500 000 fitness equipment, marketing products to countries around the world.
|Appears in Collections:||科技管理研究所|
Show full item record
TAIR Related Article
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.