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dc.contributorYan-Fu Wenen_US
dc.contributorNai-Hui Suen_US
dc.contributor.advisorLung-Chuan Wuen_US
dc.contributor.authorShih, Chuan-Fuen_US
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dc.description.abstractThis study aimed to explore the services proposed by IBM, Service Sciences, Management and Engineering (SSME), and this concept is created since that a lot of companies continued to introduce new technology, but ignored is it really necessary for the consumers, and often overlook the real needs of customers, thus creating market demand and supply generated asymmetry. And often lead to new product failure. The failure of new products often leads to an enterprise in terms of reputation, and great pecuniary loss. So, having a good product development process on an enterprise is very important. Service Science from the service science, management, and engineering is discussing about three aspects of product development and customer relations, to enhance customer interaction with product development, improve product demand asymmetry phenomenon. In this study, we take Company A as an example to explore the product development process and the concept of service science, to observe the product development process through service science aspect. Company A is currently the largest fitness equipment manufacturer in Asia, the world''s second-largest fitness equipment manufacturer, year of production of 500 000 fitness equipment, marketing products to countries around the world.en_US
dc.description.tableofcontents摘要 i Abstract ii Chapter 1 Introduction 3 1.1 Research Background and Research Motivation 3 1.3 Research Process 4 1.4 Organization of Research 6 Chapter 2 Literature Review 7 2.1 Service 7 2.1.1 Definition of Service 7 2.1.2 Distinctive Characteristics of Services 8 2.2 Definition of Service Science, Management, and Engineering (SSME) 11 2.3 AHP (Analytic Hierarchy Process) 12 2.3.1 Basic Concepts of Analytic Hierarchy Process 14 2.4 Service Blueprint 17 2.4.1 Concepts of Service Blue Print Method 18 2.5 The Benefits of Fitness 21 Chapter 3 Research Methodology 23 3.1 Research Design 23 3.2 Qualitative Research 23 3.3 Research Object 24 3.4 Research Methodology 24 3.5 Research Framework 26 Chapter 4 Case Study 27 4.1 Case Background 27 4.2 Research Sample 29 4.3 Customer Requirements Analysis 31 4.4 AHP Questionnaire Design and Result Analysis 36 4.5 Design of Treadmill 43 4.6 Service Blueprint Flowchart 45 4.7 Data Flowchart 50 Chapter 5 Conclusions 53 5.1 Conclusion 53 5.2 Research Limitation and Future Study 55 References 56zh_TW
dc.subjectService scienceen_US
dc.subjectProduct developmenten_US
dc.subjectProcess designen_US
dc.subjectCustomer demanden_US
dc.titleObserve Enterprise's Process of Product Development from SSME perspective-A Case Studyen_US
dc.typeThesis and Dissertationzh_TW
item.openairetypeThesis and Dissertation-
item.fulltextno fulltext-
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