Please use this identifier to cite or link to this item:
A study of the Information Sharing Behaviors in the Blogs
|關鍵字:||Electronic word-of-mouth;電子口碑行銷;Blogs;Information asymmetry;部落格;資訊不對稱||出版社:||科技管理研究所||引用:||Andreoni, J. (1990), “Impure Altruism and Donations to Public Goods: A Theory of Warm-Glow Giving,” The Economic Journal, 100, 464-477. Arpan L. M. and Raney, A. A. (2003), “An Experimental Investigation of News Source and the Hostile Media Effect,”Journalism and Mass Communication Quarterly, 80(2), 265-281. Arnold, Hugh J. (1982), “Moderate variables: A clarification of conceptual, analytic, and psychometric issues.”Organizational Behavior and Human Performance, 29(2), 143-174. Avolio, B., Yammarino, F. J., and Bass, B. M. (1991), “Identifying Common Methods Variance with Data Collected from a Single Source: An Unresolved Sticky Issue,” Journal of Management, 17(3), 571-587. Baker, S., and H. Green, (2005)“Blogs will change your business,”BusinessWeek, May 2. Balasubramanian, S., Bronnenberg, B. J., and Peterson, R. (1997), “Exploring the Implications of the Internet. for Consumer Marketing,” Journal of Academy of Marketing Science, 25 (4), 329-46. Bandura, A. (2001), “Guide for Constructing Self-Efficacy Scales,” Measurement and Evaluation in Counseling and Development, Published electronically. Bandura, A. (1997), “Self-efficacy: The Exercise of Control,” New York: Freeman. http://www.emory.edu/EDUCATION/mfp/banseg.html Batson, C. D. and Shaw, L. L. (1991), “Evidence for Altruism: Toward a Pluralism of Prosocial Motives,” Psychological Inquiry, 2(2), 107-122. Berger, C. R. and Calabrese﹐“Some Explorations in Initial Interaction and Beyond: Toward a Developmental Theory of Interpersonal Communication,” Human Communication Research, 1(2), 99-112. Blau, P. (1964), “Exchange and Power in Social Life,” John Wiley & Sons, Inc, New York Blood, R. (2002). “ The Weblog Handbook: Practical Advance on Creating and Maintaining Your Blog.,” Cambridge, MA: Perseus Publishing. Blumenthal, M.M. (2005) “Toward an Open-Source Methodology: What can we learn from the blogsphere.” Public Opinion Quarterly 69, 5: 655-68. Bowman, D. and Narayandas, D. (2001).“Managing customerinitiated contacts with manufacturers: The impact on share of category requirements and word-of-mouth behavior.” J. Marketing Research 38 281-297. Brush, Thomas H., & Artz, Kendall W. (1999). “Toward a contingent resource-based theory: The impact of information asymmetry on the value of capabilities in veterinary medicine.”Strategic Management Journal, 20(3), 223-250. Childers, T. L., Carr, C. L., Peck, J., and Carson, S. (2001), “Hedonic and Utilitarian Motivations for Online Retail Shopping Behavior,” Journal of Retailing, 77(4), 511-535. Chun-Yao Hung, Yong-Zheng Shen, Hong-Xiang Lin, and Shin-Shin Chang, (2007)“Bloggers' Motivations and Behaviors: A Model,”Journal of Advertising Research, Dec. Churchill, G. A. and Jr. (1979), “A Paradigm for Developing Better Measures of Marketing Constructs,” Journal of Marketing Research, 16 (1), 64-73. Constant, D., Kiesler, S., and Sproull, L. (1994), “What''s Mine Is Ours, or Is It? A Study of Attitude About Information Sharing,” Information Systems Research, 5(4), 400-422. Constant, D., Sproull, L., and Kiesler, S. (1996), “The Kindness of Strangers: On the Usefulness of Weak Ties for Technical Advice,” Organization Science, 7(2), 119-135. Connolly, T. and Thom B. K. (1990), “Discretionary Databases: Theory, Data, and Implications,” in organizations and Communication Technology, J. Fulk and C. Steinfilied (Eds), Sage Publications, Newbury Park, CA, 219-233. Cordoba, Enrico L. (2001). “The View from Taft: Viral Marketing,” Business World, 1-3. Covington, M. V. (1992), “Making the Grade: A Self-Worth Perspective on Motivation and School Reform,”New York: Cambridge University Press. Crosby, L. A., Evans, K. R. & D. Cowles, (1990) “Relationship Quality in Services Selling: An Interpersonal Influence Perspective,” Journal of Marketing, 54 (July): 68-81. Darby, Michael R., & Karni, Edi. (1973). “Free competition and the optimal amount of fraud.”Journal of Law and Economics, 16, 67-88, April. Davis, F., Bagozzi, R. P., and Warshaw, P. R. (1989), “User Acceptance of Computer Technology: A Comparison of Two Theoretical Models,” Management Science, 35(8), 982-1003. Deci, E.L. (1975), Intrinsic Motivation, McGraw-Hill, New York, NY. Dellarocas, C., Fan, M., and Wood, C.A. (2004), “Self-Interest, Reciprocity, and Participation in Online Reputation Systems,” Workshop in Information Systems and Economics (WISE), Published electronically, http://ebusiness.mit.edu/research/papers/205_Dellarocas_EbayParticipation.pdf. Donath, J.S.“Identity and Deception in the Virtual Community,”in Communities in Cyberspace, M.A. Smith and P. Kollock (Eds.), Routledge, New York, 1999, pp.29-59. Doty, D. H., and Glick, W. H. (1998), “Common Methods Bias: Does Common Methods Variance Really Bias Results?” Organizational Research Methods, vol. 1(4), 374-406. Emerson, R. M. (1976), “Social Exchange Theory,” Annual Review of Sociology, 2(15), 335-362. F. Langerak, P.C. Verhoef, P.W.J. Verlegh, K. de Valck, Satisfaction and participation in virtual communities, Advances in Consumer Research 31 (2004) 56-57. Fogel, M. (2003), “Blogging for Dollars,” Inc, 25(5), 36, Retrieved from Ebsco database. Fornell, C. and Larcker, D. F. (1981), “Evaluating Structural Equation Models with Unobservable Variables and Measurement Error,” Journal of Marketing Research, vol. 18 (1), 39-50. Hall, H. (2001), “Social Exchanges for Knowledge Exchange Paper Presented at Managing Knowledge: Conversations and Critiques,” University of Leicester Management Centre, 10-11, Published electronically, http://www.bim.napier.ac.uk/esis/about_us/hazel_publications.html. Herring, S.C., L.A. Scheidt, E. Wright, and S. Bonus. (2005) “Weblogs as a bridging genre.”Information Technology & People 18,2:142-71. Hibbard, J. D., Kumar, N., and Stern, L. W. (2001), “Examining the Impact of Destructive Acts in Marketing Channel Relationships,” Journal of Marketing Research, 28 (1), 45-61. Holmstrom, B. (1985), “The Provision of Services in a Market Economy , In R. P. Inman (Ed.), Managing the service economy : Prospects and problems: 183-213.”Cambridge: Cambridge University Press. Iacobucci, Dawn. (1992), “An empirical examination of some basic tenets in services: Goods-services continua. In Swartz Teresa, David E. Bowen, & Stephen W. Brown (Eds.),”Advances in services marketing and management: l (pp.23-52). Greenwich, CT: JAI Press. Jeremy Wright (2006). “Blog Marketing”, Mc Graw Hill. Johnson, R. A. and Wichern, D. W. (1992), “Applied Multivariate Statistical Analysis,” 3d ed, Englewood Cliffs, New Jersey: Prentice-Hall. Jones, C., Hesterly, W.S., and Borgatti, S.P., (1997) “A General Theory of Network Governance: Exchange Conditions and Social Mechanisms,”Academy of Management Review (22:4), pp.911-945. Kankanhalli, A., Tan, B. C. Y., and Wei K. K. (2005), “Contributing Knowledge to Electronic Knowledge Repositories: An Empirical Investigation,” MIS Quarterly 29(1), 113-143. Kanter, R. M. (1995), “Managing the Human Side of Change,” in The Organizational Behavior Reader, D. A. Kold, J. S. Osland, and I. M. Rubin, Eds. New Jersey: Prentice Hall. Kim, C. and Kertadjaja, R. (2004), “Weblogs and Instant Messengers: Communication Methods for Asian International Students to Maintain Long-Distance Friendships,” Published electronically, http://www.ischool.washington.edu/programs/informatics/capstones/2004/kertadjaja_kim.pdf. Klein, Lisa R. (1998). “Evaluating the potential of interactive media through a new lens: Search versus experience goods.”Journal of Business Research, 41(3), 195-203. Kollock, P. (1999), “The Economies of Online Cooperation: Gifts and Publics Goods in Cyberspace,” in Communities in Cyberspace, P. Kollock, Ed. London: Routledge, 220-239. Krebs, D. L. (1975), “Empathy and Altruism,” Journal of Personality and Social Psychology, 32(6), 1132-1146. Krishnan, Balaji C., & Hartline, Michael D. (2001). “Brand equity: Is it more important in services?”Journal of Services Marketing, 15(5), 328-342. Kwok, J. S. H. and Gao, S. (2004), “Knowledge Sharing Community in P2P Network: A Study of Motivational Perspective,” Journal of Knowledge Management, 8(1), 94-102. Lakhani, K., and von Hippel, E. “How Open Source Software Works: Free User-to-User Assistance,”Research Policy (32:6), 2003, pp.923-943. Lenhart, A., and S. Fox, (2006)“Bloggers: A Portrait of the Internet's New Storytellers.”Pew Internet & American Life Report, July 19:[URL:http://www.pewinternet.org/pdfs/PIP%20Bloggers%20 Report%20July%2019%202006.pdf ]. Lovelock, C. and Wirtz J. (2004), “Services Marketing: People, Technology, Strategy,” 4th ed., Prentice Hall, New Jersey. Lovelock, Christopher H. (2001). “Services marketing: People, technology strategy (4th ed.).”Upper Saddle River, NJ: Prentice Hall. Maslow, A.H.(1954)“Motivation and Personality,” New York, Harper & Row. Maslow, A.H.(1954) “Motivation and Personality( Edition),” New York, Harper & Row. Markus, M. L. (2001), “Toward a Theory of Knowledge Reuse: Types of Knowledge Reuse Situations and Factors in Reuse Success,” Journal of Management Information Systems, 18(1), 57-94. Nayyar Praveen R. (1993), “Performance Effects of Information Asymmetry and Economics of Scope in Diversified Service Firms.”Academy of Management Journal. Nelson, Phillip. (1974). “Advertising as information.”Journal of Political Economy, 82, 729-754. Nelson, Phillip. (1970), “Information and consumer behavior,”Journal of Political Economy, 78(2), 311-329. Neter, John, M. H., Kutner, C. J., Nachtsheim, and Wasserman (1996), “Applied Linear Statistical Models,” 4th ed, Boston: McGraw-Hill. O'Dell, C. and Grayson, C.J.(1998). “If We Knew What We Know,” The Free Press, New York. Organ, D.W., and Konovsky, M. “Cognitive versus Affective Determinants of Organizational Citizenship Behavior,”Journal of Applied Psychology (74:1), 1989, pp. 157-164. Ostrom, Amy, & Iacobucci, Dawn. (1995). “Consumer trade-offs and the evaluation of services.”Journal of Marketing, 59(1), 17-28. Podsakoff, P. M., MacKenzie, S. B., Lee, J. Y., and Podsakoff, N. P. (2003)“Common Method Bias in Behavioral Research: A Critical Review of the Literature and Recommended Remedies,” Journal of Applied Psychology, 88(5), 879-903. Podsakoff, P. M. and Organ, D. W. (1986), “Self-Reports in Organizational Research: Problems and Prospects,” Journal of Management, 12(4), 531-544. Prasad, B. (1999), “A Model for Optimizing Performance Based on Reliability, Life-Cycle Costs and Other Measurements,” Production Planning & Control, 10(3), 286-300. Rakich, Longest, Darr. (2000). Managing Health Services Organizations. Baltimore: Health ProfessionsPress. Rogers, C.R (1951), “Client-Centered Therapy: Its Current Practice, Implications and Theory,” Trans-Atlantic Publications, Inc. Ryan, R.M. and Deci, E.R. (2000), “Self-determination theory and the facilitation of intrinsic motivation, social development and well being”, American Psychologist, Vol. 55 No. 1, pp. 68-78. Shumaker, S. and Brownell, A. (1984), “Toward a Theory of Social Support: Closing Conceptual Gaps,” Journal of Social Issues, 40(4), 11-36. Smith, D. H. (1981), “Altruism, Volunteers, and Voluteerism,” Journal of Voluntary Action Research, 10(1), 21-36. Tim OReilly, (2005)“O''Reilly Media Web 2.0 conference” Thibaut, J. W. and Kelley, H. H. (1959), “The Social Psychology of Groups,” John Wiley and Sons Inc, New York. Thomas, K.W. (2000), “Intrinsic Motivation at Work: Building Energy and Commitment”, Berrett-Koehler, San Francisco, CA. Thomas, K.W. and Tymon, W.G..Jr (1997), “Bridging the motivation gap in total quality”, Quality Management Journal, Vol.4 No.2, pp.80-96. Wasko, M. M. and Faraj, S. (2000), “It Is What One Does'': Why People Participate and Help Others in Electronic Communities of Practice,” Journal of Strategic Information Systems, 9(2/3), 155-173. Wagner, C. and Bolloju, N. (2005), “Supporting Knowledge Management in Organizations with Conversational Technologies: Discussion Forums, Weblog, Wikis,”Journal of Database Management, 16(2), 1-16. Walsh, G., Gwinner, K. P., and Swanson, S. R. (2004), “What Makes Mavens Tick? Exploring the Motives of Market Mavens' Initiation of Information Diffusion,” Journal of Consumer Marketing, 21(2/3), 109-122. White, S. and Lui, S. (2005),“Distinguishing Costs of Cooperation and Control in Alliances,” Strategic Management Journal, Published electronically, http://ged.insead.edu/fichiersti/inseadwp2001/2001-70.pdf, 3. Zeithaml, V. A. and Bitner, M. J. (2003), “Services Marketing: Integrating Customer Focus Across the Firm,” 3rd ed, McGraw-Hill, New York. Zeithmal, Valarie A., & Bitner, Mary Jo. (2000). “Services marketing: Integrating customer focus across the fun (2nd ed.).”Boston: Irwin/McGraw-Hill.||摘要:||
With the age of Web 2.0 is coming, the services, contents and behaviors on the Internet will through the large number of participants to decide. The eWOM will become more and more important. The most visible characteristic of the Web2.0 is the blogs. In blogs, everyone can transmit or exchange their suggestions and ideas through the Internet. Nowadays, there are many company have made good use of blogs. They develop a new business model and service innovation to build a stronger connection with consumers and to create topics for their products.
This study uses this model of cost-benefit framework, and the information asymmetry as moderator to predict the bloggers' information sharing intention. It is including of four types of benefit (reputation, reciprocity, enjoy helping, and self-actualization) and two types of cost (inconvenience cost and interaction cost). The results suggest that qualified support for our hypothesized relationship. Extrinsic benefit has more effect on experience attribute than search and credence attribute. Intrinsic benefit has more effect on search and credence attribute than experience attribute. User cost has effect on search-experience-credence attribute.
|Appears in Collections:||科技管理研究所|
Show full item record
TAIR Related Article
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.