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標題: A Study of Product Platform Planning for Mass Customization
作者: Yeh, Ming-Chu
關鍵字: product platform;產品平台;mass customization;design for variety;cell phone;客製化;產品多樣化設計;手機
出版社: 科技管理研究所
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本研究參考產品多樣化設計(design for variety)方法作為發展主軸並做適度修改,探討產品設計在不同市場區隔之平台規劃方法,以降低不同市場區隔之多樣化設計所造成的負面影響,如產品開發與製造成本增加及開發時間延長等。其中市場變異指標(Market Variety Index, MVI)指出那些元件設計可能會隨著區隔市場不同而改變,瞭解元件在加入預期的市場需求後,所要重新設計的需求程度,並由聯結指標(Coupling Index, CI)分析產品中兩元件之間的關聯強度。最後由前述分析過程所獲得的資訊,判斷哪些元件在設計時適合採用模組化設計,以便於開發不同區隔市場產品時,達到大量客製化,滿足不同顧客需求的效果;亦判斷哪些元件在設計時適合採用標準化設計,以提升各區隔市場產品之間的共同性,使產品的設計、製造成本降低,並滿足不同市場的顧客需求,本研究以手機產品為例來闡明此方法論之應用。

Product family design and platform-based product development have received much attention over the last decade. Because of the trend of mass customization, manufacturers need to develop various products to satisfy individual customer's requirements. The concept of product platform has played an important role in the product innovation process. It aims to develop various products that will satisfy individual customer needs in different market segments while minimizing the costs of mass-customization.
This research applies the concept of Design for Variety (DFV) as a framework to investigate the platform planning methodologies on product design in different market segments. The proposed approach helpes reduce the negative impacts from product variety, such as increased product development and manufacturing costs, and development lead-time. Market Variety Index (MVI) indicates which components might be required to change along with the different market segments. Besides, MVI is also an indicator of the redesign effort required for a component to meet the anticipated market requirements. Furthermore, Coupling Index (CI) is applied to measure the strength of coupling between individual components in a product. The proposed method helps decide the appropriate components which can be designed by modularization or standardization in order to satisfy individual customers' requirements and reduce the costs of product development and manufacturing for developing products in different market segments. The proposed methodology is illustrated with an example of the cell phone product.
其他識別: U0005-1602200902553500
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