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|標題:||A study on the concurrent engineering in new product development - From the cross-functional teamwork perspective
|關鍵字:||Concurrent Engineering;同步工程;New Product Development;Cross-Functional Teams;新產品開發;跨功能團隊||出版社:||科技管理研究所||引用:||6. References Ancona, D.G. and Caldwell, D.F. (1992), “Bridging the boundary: external activity and performance in organizational teams,” Administrative Science Quaterly, Vol. 37, pp. 634-65. Portioli, S. A., Van, L. H., Mappelli, M., Redaelli, C.E. (2003), ”Implementation of concurrent engineering: a survey in Italy and Belgium” , Robotics and Computer Integrated Manufacturing, Vol. 19, pp. 225-238. Anders, L. and Ali, Y. (2004), “Customer involvement in new service development: a conversational approach”, Managing Service Quality , Vol. 14, No. 2, pp. 249-257. Badr, H. (2003), “Problems in concurrent new product development: an in-depth comparative study of three companies”, Integrated Manufacturing Systems, No.3, pp. 191-207. Zirger, B.J. and Janet L. Hartley. 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(2006), “Cross-functional coopetition: the simultaneous role of cooperation and competition within firms”, Journal of Marketing, Vol.70, pp. 67-80. Xenophon, K., Mark, V., William Doll. (2001), “Concurrent engineering and its consequences”, Journal of Operations Management, Vol. 19, pp. 97-115.||摘要:||
Firms are facing more and more competitive environment in recent days, especially for manufacturing companies, they must focus on the requirement of customers, shorten the time to market, superior product quality and reducing cost. However, to maintain and enhance the competitiveness, concurrent engineering (CE) has been introduced to the process of new product development (NPD). Concurrent engineering is a systematic approach to the integrated, concurrent design of products and related process. For considering about design, manufacturing, assembly, marketing concurrently, it will improve the communication and coordination in the concurrent engineering environment, and reduce the engineering design change.
The most popular approach is to introduce the cross-functional teams (CFTs) while firms adopting concurrent engineering in product development, which consist of key functional specialists. However, there are still some challenges while forming CFTs, such as the conflict between team members, the timing of intervention of leadership, mechanism for coordination and integration, and reward structures. Early involvement of supplier and customers in product design phase will enhance the possibility of new product's success, and increases the profit.
In this paper, we try to establish a well-comprehensive managerial procedure in order to explore the problems in every development phases encountered with. Moreover, we offer specific solutions to solve those problems as well. This paper proposes and constructs an effective and efficient NPD process from the perspective of CFTs.
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