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標題: 應用ZMET探討臺灣使用者對於行動適地性服務的採用行為
Using ZMET to Explore the Taiwan User's Adoption Behavior of Mobile Location-Based Services
作者: 王筱婷
Wang, Shiau-Ting
關鍵字: 適地性服務;location-based service (LBS);行動商務;隱喻抽取技術;mobile commerce (M-Commerce);Zaltman Metaphor Elicitation Technique (ZMET)
出版社: 電子商務研究所
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In recent years location-based services (LBS) have played as an important role in the global mobile-commerce (M-Commerce) market and the service providers have also detected business opportunities and so are exploring more and more wireless applications to attract and retain their customers. In addition, most private firms in Taiwan now operate a five-day workweek. In such case, it allows Taiwanese people to travel individually in their leisure time. An LBS application can provide location-based information to users for visiting and staying at a new location. The information should be useful and valuable for users. Nevertheless, the adoption rates of the LBS are still far from satisfactory in Taiwan according to statistics conducted by ACI-FIND.
Thus, this research attempts to dig out what factors will affect Taiwan's user's willingness to adopt the LBS by employing the ZMET (Zaltman Metaphor Elicitation Technique) method and questionnaire survey, combining both qualitative and quantitative research methods.
The result can fill the gap in the case of the low LBS adoption rate, which prior researches have not discussed much. And these findings will become crucial references for the service providers when they attempt to enhance the quality and practicability of LBS to satisfy users' requirements.
其他識別: U0005-0407200723431300
Appears in Collections:科技管理研究所

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