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Using ZMET to Explore the Taiwan User's Adoption Behavior of Mobile Location-Based Services
|關鍵字:||適地性服務;location-based service (LBS);行動商務;隱喻抽取技術;mobile commerce (M-Commerce);Zaltman Metaphor Elicitation Technique (ZMET)||出版社:||電子商務研究所||引用:|| Adusei, I.K., Kyamakya, K., and Erbas, F., 2004, Location-based services: advances and challenges, Electrical and Computer Engineering, Vol. 1, pp.1-7.  Ajzen, I., and Fishbein, M., 1980, Understanding attitudes and predicting social behavior, Prentice Hall, Englewood Chliffs, NJ.  Altman, I., 1975, The environment and social behavior, Monterey, CA: Brooks/Cole.  Barnes, S.J., 2003, Location-based services, E-service Journal, Vol. 2, No. 3, pp.59-70.  Buellingen, F., and Woerter, M., 2004, Development perspectives, firm strategies and applications in mobile commerce, Journal of Business Research, Vol. 57, pp.1402–1408.  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Republic of China, 2005, The tourism state of Taiwanese, http://admin.taiwan.net.tw/statistics/File/200512/94國人中摘.htm  The survey of mobile added service and mobile related issue in Taiwan, 2006, FIND and IDBM of MEA , http://www.find.org.tw/find/home.aspx?page=many&id=154  Worldwide mobile internet survey in 2004, 2005, FIND, http://www.find.org.tw/find/home.aspx?page=many&id=110  The survey of mobile phone business by company in Taiwan-fuchien area , 2006, Directorate General of Telecommunication , http://www.motc.gov.tw/mobile/200612_c10020.xls  Mobile and wireless Internet in the third quarter of 2006, 2006, FIND, http://www.find.org.tw/find/home.aspx?page=many&id=148  Taiwan mobile internet survey, 2006, FIND, http://www.find.org.tw/find/home.aspx?page=many&id=129  The report for the electromagnetic wave of mobile station in Taichung area, 2001, The states of the directorate general of telecommunications, ministry of transportation and communications, http://www.dgt.gov.tw/chinese/Public-cares/12.2/wave-mobile/12-2-wave-mobile-station-taichung.htm||摘要:||
In recent years location-based services (LBS) have played as an important role in the global mobile-commerce (M-Commerce) market and the service providers have also detected business opportunities and so are exploring more and more wireless applications to attract and retain their customers. In addition, most private firms in Taiwan now operate a five-day workweek. In such case, it allows Taiwanese people to travel individually in their leisure time. An LBS application can provide location-based information to users for visiting and staying at a new location. The information should be useful and valuable for users. Nevertheless, the adoption rates of the LBS are still far from satisfactory in Taiwan according to statistics conducted by ACI-FIND.
Thus, this research attempts to dig out what factors will affect Taiwan's user's willingness to adopt the LBS by employing the ZMET (Zaltman Metaphor Elicitation Technique) method and questionnaire survey, combining both qualitative and quantitative research methods.
The result can fill the gap in the case of the low LBS adoption rate, which prior researches have not discussed much. And these findings will become crucial references for the service providers when they attempt to enhance the quality and practicability of LBS to satisfy users' requirements.
|Appears in Collections:||科技管理研究所|
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