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  3. 科技管理研究所
Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/22741
標題: 便利性、相容性以及媒體豐富性如何影響使用者對電子書的使用意圖
How Convenience, Compatibility, and Media Richness Affect Users'Intention to Use E-book
作者: 張智彥
Chang, Chih-Yen
關鍵字: compatibility;電子書;e-books;e-book readers;intention to use;perceived convenience;perceived media richness;technology acceptance model;電子書閱讀機;科技接受模型;認知便利性;相容性;認知媒體豐富性;使用意圖
出版社: 電子商務研究所
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摘要: 
資訊科技的發展日新月異，傳統平面上的書面文字已經無法滿足人們對於學習或是取得知識的方式，而是需要有美麗生動的畫面、優美動聽的音樂，再配合個人意向，動態化的取得文字或圖片。由此可見，電子書在未來勢必將成為新的閱讀趨勢。目前關於在製作電子書方面的軟硬體研發上，已經具有一定的技術與成效。例如具備行動網路功能與電子紙顯示螢幕的電子書閱讀機；除了科技上的支援之外，了解消費者所期待的電子書內容，也是個相當重要的因素。因此本研究以科技接受模型為基礎，同時考慮認知便利性、相容性以及認知媒體豐富性概念，最終目的在於了解消費者對電子書的使用意圖。經由問卷之設計、發放、回收以及統計的過程，驗證各項因素對使用意圖的影響。研究發現，認知便利性與相容性對認知易用性具有顯著影響;認知便利性、相容性、認知媒體豐富性與認知易用性對認知有用性也具有顯著影響；而相容性、認知媒體豐富性、認知易用性與認知有用性對使用意圖也呈現顯著相關。基於這些研究結果與發現，除了有效探討影響使用意圖的因素之外，也帶給社會大眾對電子書有更進一步的瞭解。

Due to rapid innovation and development in information technology, people are no longer satisfied by traditional means of learning and obtaining knowledge. Instead, vivid images, moving music, personalization, and a dynamic way of accessing texts and images are now necessary. Thus, e-book is bound to become the new trend in reading in the future. With regard to current research and development on the software and hardware aspects of e-book, a certain technical level and results have already been obtained. For example, with regard to e-book readers with electronic paper displays and wireless internet functions,not only is technical support important, but understanding the content that consumers anticipate is also an important factor. Thus, the technology acceptance model (TAM) is used as the basis for this study. The perceived convenience, compatibility, and perceived media richness are also considered, and the ultimate goal is to understand the intentions of consumers using e-books. Through survey designing, issuing, retrieval, and counting, the effects of various factors on the intention to use were proven. This research find that perceived convenience and compatibility have significant effects on perceived ease of use; perceived convenience, compatibility, perceived media richness, and perceived ease of use have significant effects on perceived usefulness; compatibility, perceived media richness, perceived ease of use, and perceived usefulness have significant effects on intention to use. The results and discovery of this research not only effectively explore the factors affecting the intention to use, but also bring a greater understanding of e-book by the public.
URI: http://hdl.handle.net/11455/22741
其他識別: U0005-2807200920403100
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