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標題: 使用者透過智慧型手機的社群網絡分享管道搜尋民宿資訊及了解相關的討論評價之意願程度
A User Study on the Elaboration Intention toward Bed &Breakfast Information & Advice from Smartphone Social Networking Services
作者: 賴靖儒
Lai, Ching-Ju
關鍵字: 社群網絡;Social Networking Service;智慧型手機;民宿;Smartphone;Bed and Breakfast
出版社: 科技管理研究所
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People tend to share their accommodation experience via social networking services (SNS), and therefore before travelling many people in general may search on the Internet for travel guides, specifically related to accommodations. Therefore, the social networking services gradually turn out to be a common channel for people to elaborate certain accommodation choices which frequently may include Bed and Breakfast service (B&B). Moreover, with advanced mobile technology, smartphone’s multi-functionality gradually becomes a tendency for people to utilize during the travel. Under this circumstance, smartphone users are able to promptly update or receive information during the travel. For the reason, this study intends to investigate smartphone users’ elaboration intention toward B&B information and advice from smartphone SNS. The research integrates a quantitative questionnaire survey to elicit and validate underlying factors which influence users’ intention toward B&B information and advice from smartphone SNS. Our findings show that the perceived value of smartphone SNS is an important factor significantly influencing users’ intention toward B&B information and advice, and the other antecedent: enjoyment of SNS activity also has significant impacts on users’ intention toward elaborating B&B information and advice. This study result can be referenced by B&B providers for developing a successful business to attract more people.
其他識別: U0005-3107201221475900
Appears in Collections:科技管理研究所

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