1. NCHU Institution Repository
  2. 管理學院
  3. 科技管理研究所
Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/22797
標題: 台灣中小企業對於群眾外包之使用意圖影響因素：以TOE架構探討
Factor Driving Taiwanese SMEs’ Intention To Adopt Crowdsourcing: A TOE Framework
作者: 劉杰
Liu, Jay
關鍵字: 群眾外包;Crowdsourcing;TOE架構;採用意圖;TOE framework;Adoption Intention
出版社: 科技管理研究所
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摘要: 
在網路高度普及和方便的現在，有許多透過網路進行的商業活動與創新咨詢。在這其中一種則為群眾外包，這與普通的外包並不同，前者的任務和問題是外派給不確定的群體，而後者是外派給確定的個體。然而近年來的研究卻鮮少關注、量化和探討企業對於群眾外包的採用意圖，特別是在台灣。因此，本研究使用科技、組織以及環境等三個層面來研究台灣中小型企業採用群眾外包的意圖。本研究的結果是基於回收240份調查問卷，來自於台灣中小型企業，在科技、組織和環境上是支持採用意圖的層面本研究成果以及研究模型，期望對於管理者評估採用群眾外包在問題解決上有著參考價值。

In today’s highly popularity and convenience of Internet, there are many kind of commercial activities and innovation consulting threw it. One of it is Crowdsourcing, it is different from an ordinary outsourcing since it is a task or problem that is outsourced to an undefined public rather than to a specific, named group. However, recent research has paid scant attention to quantify and explore the adoption intention of company toward crowdsourcing, especially in Taiwan. Hence, this study uses technological, organizational, and environmental contexts to research the intention of Taiwanese Small and Medium Enterprises (SMEs) to adopt the crowdsourcing. The result based on survey of 240 respondents collected from Taiwanese Small and Medium Enterprises (SMEs) support the study that technological, organizational, and environmental forces really drive adoption intention. These findings and research model may be helpful to managers when assessing to adopt crowdsourcing in problem solving.
URI: http://hdl.handle.net/11455/22797
其他識別: U0005-0307201314322300
Appears in Collections:科技管理研究所

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