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標題: 台灣中小企業對於群眾外包之使用意圖影響因素:以TOE架構探討
Factor Driving Taiwanese SMEs’ Intention To Adopt Crowdsourcing: A TOE Framework
作者: 劉杰
Liu, Jay
關鍵字: 群眾外包;Crowdsourcing;TOE架構;採用意圖;TOE framework;Adoption Intention
出版社: 科技管理研究所
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In today’s highly popularity and convenience of Internet, there are many kind of commercial activities and innovation consulting threw it. One of it is Crowdsourcing, it is different from an ordinary outsourcing since it is a task or problem that is outsourced to an undefined public rather than to a specific, named group. However, recent research has paid scant attention to quantify and explore the adoption intention of company toward crowdsourcing, especially in Taiwan. Hence, this study uses technological, organizational, and environmental contexts to research the intention of Taiwanese Small and Medium Enterprises (SMEs) to adopt the crowdsourcing. The result based on survey of 240 respondents collected from Taiwanese Small and Medium Enterprises (SMEs) support the study that technological, organizational, and environmental forces really drive adoption intention. These findings and research model may be helpful to managers when assessing to adopt crowdsourcing in problem solving.
其他識別: U0005-0307201314322300
Appears in Collections:科技管理研究所

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