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標題: 從顧客端探討智財服務業經營管理之關鍵成功因素
Exploring the Key Success Factors for Intellectual Property Service Industry from the Client''s Perspective
作者: 張政偉
Chang, Cheng-Wei
關鍵字: 智慧財產權;Intellectual Property Rights;智財管理;專利;智財服務業;關鍵成功因素;IP Management;Patent;IP Service Industry;Key Success Factors
出版社: 科技管理研究所
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問卷以SPSS 17.0版本分析,其結果顯示 “組織的自身能力”、 “提供專業且客製化的智財服務”、“具備提供策略性智財管理的能力”、“對智財市場的了解”、“對商業倫理的認知”、“提供以技術為標的加值服務”、“降低智財管理的交易成本”、“具備良好的企業信譽”是客戶所期待的八個關鍵成功因素。

Intellectual property rights (IPRs) used to be an unfamiliar element for businesses, have gradually become an important operation. Even for small and medium sized enterprises (SMEs), IP management plays a crucial role. Moreover, firms are run on limited resources and the management of IP assets is a complex task. In response to this situation, an IP service industry has emerged in recent years. However, there are gaps between customer''s needs and expectations and the breadth and quality of services provided by the service provider.
The purpose of this research is to explore the key success factors (KSFs) of the IP service industry. First, factors critical to the success of IP service providers had been identified through extensive literature review. Second, these factors were verified by interviews with practitioners of IP service providers. Finally, a questionnaire was designed and sent to managers dealing with IP affairs in companies. 71 valid questionnaires were recovered and 70% of the respondents'' position are manager or above.
The results were analyzed by SPSS 17.0 software and exhibited that “The Competence of the Service Provider”, “Offering High Quality and Customized IP Services”, “The Ability to Provide Suggestions to Strategic IP Deployment”, “Understanding IP Marketplace”, “High Standards of Business Ethics”, “Providing Value-added Services for Technology”, “Reducing Transaction Cost for IP Management” and “Having Good Reputation” are the eight KSFs anticipated by the customers.
The KSFs from clients'' perspective identified by this study will help IP service providers to enhance their competitive advantage and can be used as potential directions to offer customer-oriented services. In addition, governments can release related programs and policies for improving the IP marketplace based on our findings.
其他識別: U0005-0708201210092900
Appears in Collections:科技管理研究所

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