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標題: 環境意識與減碳知識對減碳行為意圖影響之分析
Environmental Consciousness and Knowledge Level of Carbon Emission Reduction toward Behavioral Change Intentions
作者: 林庭瑜
Lin, Ting-Yu
關鍵字: 減碳;環境意識;知識程度;訊息接收
出版社: 行銷學系所
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Greenhouse gases (GHGs) have increased rapidly and resulted in intensified problems of global warming in the past few decades. Human activities were considered to be the main sources of the increase in concentration of GHGs since the mid-twentieth century. Sufficient knowledge is the key factor to support pro-environmental behavior of individuals; hence, the importance of raising consumers'' awareness of causes and effects of carbon emissions and further motivating behavioral changes toward carbon reduction cannot be overemphasized.

This study was undertaken to investigate how individuals obtained information of carbon dioxide emissions and what their intentions in carbon reduction would be. The New Ecological Paradigm (NEP) Scale was utilized to measure individuals'' environmental consciousness and further to examine how it was linked to carbon reduction intentions and behavior.

The results revealed that television was the media used by the majority of respondents in obtaining carbon reduction information, followed by newspapers, books, and magazines. In addition, information related to carbon reduction on the internet did not draw as much attention as those broadcasted in television. Information related to how to implement carbon reduction actions in daily lives drew relatively higher level of attention, followed by information of carbon reduction policies. However, respondents paid less attention to information related to carbon reduction activities and facts of per capita carbon emission volume. When information was too technical or too complicated, respondents would have difficulties to comprehend.

Based on the results of this study, respondents with different knowledge levels would form various attitudes toward ecological environment. It seemed like that higher knowledge levels in carbon emission reduction would lead to higher levels of environmental consciousness. Individuals with higher knowledge levels would be more likely to have stronger intentions in carbon reduction; however, stronger carbon reduction intentions were not directly linked to more environmentally friendly lifestyles.
其他識別: U0005-1708201122161500
Appears in Collections:行銷學系所

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