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標題: The moderating effects of firm strategy and strategic value on the relationship between the outsourcing level and organizational performance: a study of hotels in Taiwan
作者: 張惠盈
Chang, Huei-Ying
出版社: 行銷學系所
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本研究採用郵寄問卷、面談及電話訪問等多重來源方法針對88家觀光旅館進行資料蒐集,共回收42份問卷,其中有效問卷34份,有效回收率為38.63%。所蒐集的資料採用複迴歸分析對各研究假說加以驗證,結果發現:(1) 作業活動的策略價值高低對委外程度與旅館組織績效之關係並無顯著的影響,即委外程度對旅館績效的影響,並未受到所委外作業活動之策略價值此權變因素所影響。(2) 低策略價值作業活動委外程度搭配不同競爭策略會影響績效。對於「非追求差異化策略」者,低策略價值作業活動委外程度愈高,則績效表現會愈好。
其他識別: U0005-1607200700363400
Appears in Collections:行銷學系所

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