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標題: 影響RFID採用之關鍵因子分析-以台灣連鎖零售業為例
Determinents of RFID adoption intention- A statistical evidence from Taiwanese retail chains
作者: 李文
Lee, Wen
出版社: 行銷學系所
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The purpose of this study is to justify important factors affecting industrial's RFID adoption based on statistical evidence. In applying the theory of diffusion of innovation, we established an analytical model correlating innovation, organization and supply chain integration to adoption intention. Retail chains in Taiwan were chosen for empirical study. Out of totally 427 speciality store chains in Taiwan, 134 valid data were obtained, accounting for a response rate of 31.4%. Structural equation modeling (SEM) was established to calibrate the effects of these constructs. Reliability and validity of data were tested and path analysis was calibrated using SPSS12 and LISREL 8.51.
The result indicated that both relative advantage and complexity were examined as important elements for technology innovation. Behind the innovation, supply chain integration and chain characteristics were effective to provide some indirect effects for RFID adoption. Based on a strong channel power, retail chain perceived their supplier would be willing to invest in the RFID to meet their needs in the hope of maintaining a stable and cooperative exchange relationship, and the integration may bring about some relative advantage. In the dimension of organization characteristics, retail chains considered championing image as the most important factor leading to the benefits of adopting RFID.
This study fills a gap in the literature, where prior work has seldom used empirical research to compare how supply chain integration and organizational characteristics may affect the technology innovation. Also, the result provides managerial implication to retailers and their suppliers and RFID manufacturers for future technology promotion, development, and adoption.
其他識別: U0005-2407200821525700
Appears in Collections:行銷學系所

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