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標題: 供應商如何因應零售商採用資訊科技─以RFID為例
How do Suppliers Respond to Retailer''s IT Adoption?-A Case of RFID
作者: 吳家榮
Wu, Chia-Jung
出版社: 行銷學系所
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本研究的發展模型包涵了7個主要構面,總共由34個衡量項目來衡量這些構面以及建立了7 個研究假設驗證個研究模型。在大約600家的一般商品連鎖零售通路的供應商中,本研究選定與零售商關係較緊密的176家供應廠商進行問卷發放,在刪除無效問卷後,有效問卷數共計130份,問卷回收率為73%。本研究採用部份最小平方法(PLS)來驗證研究假設、構面之間的關係。而研究構面題項的信度與效度是採用VisualPLS 1.04b1版本來進行驗證。

The purpose of this study is to propose a combined framework to bridge the gap between the antecedents and the consequences of RSI with respect to IOS systems adoption. Based on a broad array of RFID, IOS and RSI literature, we identified six major underlying factors affecting RFID adoption, including coercion, mimesis, norm, relationship-specific investment (RSI), benefit and complexity. The model developed involved 7 constructs, 34 measurement items and 7 hypotheses. Of all approximately 600 suppliers of general merchandise retailers, 176 targeted suppliers that have close cooperation with retailers were chosen from, and 130 valid data were obtained, representing a response rate of 73%. Partial least square (PLS) was established to calibrate the effects of those constructs identified. Reliability and validity of data were tested and path analysis was conducted by using VisualPLS version1.04b1.
The result of this research justifies the role that must be played by relationship-specific investment (RSI) on the issue of inter-organizational systems adoption. Further, it testifies institutional isomorphic pressures as the cause of suppliers' RSI on retailers, and justifies benefit and complexity as the outcomes of RSI. Hence, this research provides theoretic lens to examine and elucidate an organization's RFID adoption within an inter-organizational information system. Eventually, the conclusions of this research could provide insights into theoretic testaments and empirical suggestions for both researchers and practitioners.
其他識別: U0005-0107200912411300
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