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標題: 供應鏈社會效應對採用RFID之影響 - 以零售業供應商為例
Social Effect of Supply Chain in Adopting RFID - A Case of Retailer's Suppliers
作者: 陳步青
Chen, Pu-Ching
出版社: 行銷學系所
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本研究之目的在於擴大Rogers 的創新採用模型,加入環境面及組織面的因子進行驗證,並著重於探討供應鏈環境中社會效應對供應鏈成員採用RFID意願之影響。以體制理論為基礎,檢驗社會效應是否影響下游供應商對零售商的關係投資行為,進而左右其組織結構與採用跨組織資訊系統的意願。本研究以台灣主要的零售業供應商為抽樣對象,有效問卷數共計回收130份,以部份最小平方法(PLS)來驗證研究假設、構面間的關係。研究構面題項的信度與效度使用VisualPLS 1.04b1版本進行驗證。

This study aims to extend Rogers' model with the focus on assessing social effect of supply chain member in adopting RFID. Institution isomorphic theory is applied to describe the social influence of downstream suppliers on their relational investment for adoption intention of the inter-organizational system (IOS). Empirical data from 130 major Taiwanese suppliers were collected for examinations. Partial least square was established to calibrate the effects of the identified constructs using VisualPLS version1.04b1. Results conclude that the social effect through relational investment appears to be a dominating factor for the suppliers to adopt RFID. It also presents an indirect effect on organizational readiness that affects adoption. Conversely, conventional innovation attributes are less effective to account for the suppliers' adoption behavior. The result places a great emphasis on social influence of supply chain member on an IOS decision for integrated benefits.
其他識別: U0005-0608201011444900
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