Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/24084
標題: 市場帶動模式的產學合作-以動物疫苗的科技行銷為例
The Market Pull Model Of Academia-Industry Cooperation - A Case Marketing Animal Vaccine Products
作者: 余順旗
Shun-Chi, YU
關鍵字: http://etds.lib.nchu.edu.tw/etdservice/view_metadata?etdun=U0005-0607200606510200;產學合作;生物科技行銷;科技代工;國際行銷
出版社: 高階經理人碩士在職專班
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摘要: 
臺灣過去二十年迅速的產業升級,已進入Potter(1990)所提出的「創新導向」的經濟發展模式。科技在過去二十年間對臺灣的經濟發展發揮了帶動作用,但自主研發對經濟發展的貢獻仍不明顯,臺灣的產業技術仍大量倚賴引進美、日、歐的核心技術,再予以加值利用。民國九十四年一月的全國科技會議正式將產學合作列為科技政策的重點,希望藉由釋放大學及研究機構的研發能量,協助產業界突破科技研發投資不足的窘境。
本研究是以生物科技行銷增進國內大學的研發能量並改善及提昇國內動物用疫苗生產廠的品質並拓展國際市場,以落實經濟部所提出的臺灣成為科技代工政策為主題。並分析內部行銷及國內大學的動物生物科技產品的研發過程所面臨的問題,同時對國內動物疫苗生產廠的生產產品狀況進行探究及分析以提升其產品的生產品質進而行銷國際市場。同時也以市場導向讓大學所研發的產品符合市場的需求,進而進行產學合作以生產符合國際規範的產品行銷國際,以期達成生物科技行銷的目的。為因應農業快速國際化、資本及技術密集化之挑戰,未來關鍵性生物技術需以解決當前產業面臨之問題為第一要務

With rapid upgrade to the industries over the past 20 years, Taiwan has moved to Innovation Oriented (by Porter 1990) state. Technology leads the economic development during this 20-year period in Taiwan; however, the contribution through the independent self-research & development is not sustainable. We still rely on the import of core technology from USA, Japan, Europe for our utilization and add additional value. During the National Technology Conference conducted in January 2005, Cooperation between Industries and Academia has been put to be the high priority of our technology policy. It is anticipated to assist the industries to overcome their embarrassed position of insufficient investment to Technology Research & Development through the release of the R&D capacity of universities,
The subject of this study is to further the research & development capacity of universities through the marketing of biotechnology, hence to improve and upgrade the quality of the veterinary biological product manufacturers in our country. Consequently to expend the opportunity of our product from our local market to international market to fulfill the policy from Ministry of Economic Affairs- “Taiwan being the OEM of Science and Technology”. This study also analyze the internal marketing and the obstacles the universities are facing during their researching and developing process to the veterinary biological products. At the same time, it analyze and investigate the status of the manufacturers which producing veterinary biological products in order to upgrade their product manufacturing quality and to achieve the quality level to market the products internationally. On the other hand, product from University R&D will meet the market demand based on the theory of market oriented. This will lead the success of cooperation between manufacturing and academia to reach the goal of international marketing through producing high quality products which will be adapted to international standard and subsequently enable to market the biotechnology as the final purpose. To cope with the speedy internationalization of agriculture and challenge of centralization of capital and technology, to solve the obstacles that this industry are facing is crucial for the biotechnology in the near future
URI: http://hdl.handle.net/11455/24084
其他識別: U0005-0607200606510200
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