供應鏈夥伴關係之研究∼以鋼鐵棒線加工業為例∼

Abstract

二十一世紀的企業經營環境，供應鏈已完全從配角躍升為企業競爭優勢的主要來源，對於供應鏈的思考也從作業面逐漸提升到策略面。供應鏈管理是一個連續演進的管理哲學，它的目的在於尋求企業內部，以及所有通路中的所有合作夥伴之間生產的能力，並且把資源結合在一起，使企業具有高度競爭力。 國內鋼鐵產業已邁入成熟期的階段，國際原物料短缺，各國鋼廠積極整併、策略聯盟，中國大陸市場竄起，各國政府反傾銷法保護，以及新技術研發等，皆為國內鋼鐵產業未來發展所必須面對的。鋼鐵工業為國家建設及產業發展的基礎，棒線加工不但是鋼鐵工業的重要製品，它的相關聯產業也既深且廣，而且產業的骨幹多為存在中南數十年而形成聚落存在的中小型企業。為了提高產業對客戶的快速回應能力，加強客戶關係、擴大市場佔有率、強化市場競爭力，鋼鐵棒線加工產業的供應鏈，如何建立緊密而互利的夥伴關係是重要的課題。 本研究探討鋼鐵棒線加工產業供應鏈之間的夥伴關係，包括如下的議題： ■ 上下游公司之合作目的與利益 ■ 上下游如何建立協同關係 ■ 上下游之間必須有哪些關係活動 棒線產品加工業者，如何在上下游業者個別建立的夥伴關係中，分別透過夥伴關係的協同作業平台，強化競爭力而獲致最大的利益。 本研究流程概分為三個階段，第一階段是為整個研究方向的擬定，包括提出研究動機、研究目的，以及相關文獻的探討與產業分析。第二階段是為研究架構的建立。第三階段為研究的執行，包括對相關具代表性的業者進行深入訪談、次級資料的搜集整理，綜合進行探討、分析與研究，作成結果的解釋，最後對本結果提出結論與建議。

In the 21st century nowadays, the supply chain has totally been the main resource of business competitive advantages, and enhanced to strategic side from operation side. Supply chain management is a continuingly evolutionary management philosophy; it aims to look for the productivity ability between internal corporation and all channel partners, combining the resources to be a high competitive and enrichment customer supply system. As demand is expanding in global market, manufactories in China also have advantages of land and manpower in hand; it not only could do low price competition, but expand high added value product lines actively. Under such strict competition environment, it should be an important issue to every industries that how to strengthen the supply chain management; construct partner relationship between upstream and downstream; increase end-customer satisfaction, and make upstream and downstream cooperate to achieve vertical integration effect. Taiwan steel industry has entered in maturity stage; it must face with international raw materials deficiency, steel industries in other countries integrating, strategy alliance, China market blooming up, the government around the world are protected by anti-dumping and new technical development, etc. Steel industry is the foundation of national infrastructure and industry development; wire rod manufactory is not only the key production of steel industry, but also links deeply and widely to related industries, which are small and medium-sized enterprises that exist in central and south area for many decades. In order to increase customer's high responsibility, strengthening client relationship, expanding market share, and consolidating market competition. Thus, we're going to study the supply chain management of steel and wire rod industry. ◎ Co-operation purpose and benefit of upstream and downstream companies ◎ How to establish co-ordination relationship between upstream and downstream companies. ◎ Which relationship activities that upstream and downstream must have? ◎ How Wire rod product manufacturer strengthen competition and earn the best benefit through partner relationship. It divides into three stages in the research process; the first stage is to set up the overall research direction, including bringing up research motivation, purpose and literature and industry analysis. The second stage is to build up the research structure. The third stage is about research execution, including conducting in-depth interview to representative clients, secondary data collection, analysis, and examination, and find out the conclusion and suggestion.