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標題: 企業產品及投資策略之研究-以佳能及新力為例
Business Product and Investment Strategies:The Cases of Canon and SONY Corporations
作者: 何子福
Ho, Tze-Fu
出版社: 高階經理人碩士在職專班
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(2001), ‘Is it inefficient investment that causes the diversification discount?’, Journal of Finance, Vol. 56, pp. 1667-1691. 日文部分 宍戸啓一,キヤノンの秘密 御手洗”力”。 日本経済新聞社編,キヤノン式高収益を生み出す和魂洋オ経営。 日本経済新聞社編,キヤノン高収益復活の秘密。 水島愛一郎,キヤノン人づくりの極意。 伊藤 晃,人事革新が実力主義と終身雇用を貫く経営。 酒卷久,キヤノン方式のセル生産で意識が変わる 会社が変わる。 荒井裕之,キヤノンの高収益システム。 山田正和,がぶり!キヤノン。 山縣基与志,カメラメーカー勝ち組負け組。 中國時代經濟出版社,圓点的回归---佳能經營模式揭秘。 城島明彦,ソニー病。 萩 正道,ソニーが危ない! –SONY 10年の天国と地獄–。
本文以日本光學業之龍頭佳能 (キヤノン株式会社) 及電子、娛樂產業界之巨人新力 (ソニー株式会社) 為研究對象,探討其中長期策略對公司價值之影響。
本文分析這兩家公司中長期發展之產品、投資策略及革新活動 (Restructuring) 對營運及績效之影響;本文所指之投資包括策略聯盟 (Strategic Alliances) 、合資 (Joint Ventures) 、購併 (Merges & Acquisitions) 及多角化 (Diversification) 等。另外,產品策略係針對公司對核心技術、產品擴充與周邊延伸及差異性加以分析。最後,革新則涵蓋了生產、物流、採購、設備與技術之革新與裁員、減薪及事務效率化等活動。


As a case study, this research analyzes and discusses the impacts that the medium- and long-term strategies adopted by Canon Inc., the leading company in Japanese optical industry, and by SONY Corporation, a giant in the electronic and entertainment industries, have on their business values.
The main purpose of the study is to analyze the impacts that the medium- and long-term investing and product strategies and restructuring activities have on the firm's performance. First of all, the investing strategies mentioned in this text include Strategic Alliances, Joint Ventures, Merger & Acquisition, and Diversification. Furthermore, the analysis of product strategies focuses on core technologies, product expansion, peripheral extension and diversification of a business. Finally, restructuring encompasses the innovations in production, logistics, procurement, and technology; layoffs, salary cutbacks, and being efficient with administrative matters also come into the category of innovation.
The study shows that the goal and culture of a corporate have a profound influence on its success and failure. A clear goal for the companies of a corporate and a robust mechanism for coordinating and integrating their business units serve not only to enhance the overall competitiveness of the companies but also to be a contributing factor in their long-term operational achievements. The cases of merger and acquisition reveal that although the extension of non-core competence of a corporate in the merger & acquisition as well as diversification activities would lead to an expansion of its businesses, it didn't contribute to its long-term operational achievements. When a corporate was facing declining core competitiveness and bad operational performances, taking restructuring measures so as to refocus the corporate goal and strategies on its core businesses was beneficial to its long-term operational performances.
Key words: Canon; SONY; Strategic Alliances; Joint Ventures;
Merger & Acquisition; Diversification
其他識別: U0005-3107200620461900
Appears in Collections:高階經理人碩士在職專班

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