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The Impact of Asymmetry Relationship on Relationship Quality between Buyer and Supplier
|關鍵字:||關係功能;http://etds.lib.nchu.edu.tw/etdservice/view_metadata?etdun=U0005-2407200718004300;關係品質;不對稱關係||出版社:||高階經理人碩士在職專班||引用:||Literature Reference English Book 1. Bruce L. Bowerman & Richard T. O'Connell, Orris, 2005, Essential of Business Statistics, Mc Graw Hill 2. John Egan, 2004, Relationship Marketing, 2nd Edition, Pearson Edu. Limited 3. Peter Naude; Peter W. Turbull; 1998; Network Dynamics in International Marketing; Peramon: Oxford, UK 4. Uma Sekaran, 2003, Research Methods for Business, 4th Edition, John Wiley ^ Sons, Inc. English Literature 1. Amit, R & Zott, C, (2001), Value Creation in E-business, Strategic Management Journal, 22: 493-520. 2. Anand, BN & Khanna, T. (2000). Do firms learn to create value? The case of alliances. Strategic Management Journal 21 (3), pp 295-315. 3. Anderson EW, Fornell C, Lehmann DR. Customer satisfaction, market share, and profitability: findings from Sweden. J Mark 1994;58: 53- 66 (July). 4. Anderson EW, Sullivan MW. 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For the reason of competitive edge and advantage, business model between buyers and suppliers to the industry ecosystem evolves to outsourcing and off-shoring in the pass decade. The value offering by the Taiwan makers, most of the forms are OEM and ODM but always at the price war fiercely of suffering to manage customer’s satisfaction, hard to build trust credit and getting the customer commitment.
Imposing upon low profit margin and heavy press of competition, supplier tries growing up with capabilities build toward both end of smiling curve through such as branding engineering, M&A, standard alliance, diversify and logistics integration. However, supplier’s capabilities bringing up implied having impact and threatened to the continuity of business relationships. Meantime, supplier has been under imbalance situation forming asymmetrical power and dependence relationships for years. Raising the examples such as why Asus decides separation and HTC runs branding for smart phone but lost orders at the same time. The thesis investigates the business conflict relationships while supplier pursues excellent relationship quality with fulfilling by relationship functions. Exploring the managerial implications finds win-win strategy, finally.
Through vast delivering on-line questionnaire and push e-questionnaire mail, this finding survey the staffs have general procurement experience even involved directly or indirectly, got effective 116 samples with key conclusions finally as following.
1. The supplier relationship functions fulfilling relationship quality has gradation in depths. The company core value of R.Q. depends on company associated type.
2. Asymmetry relationships have ingredient of interdependence coexistent. Business entities bound for connectedness with influence the performance and achievement of relationships quality.
Keywords：Relationship Functions、Relationship Quality、Asymmetry Relationship
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