Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/24619
標題: 以商業智慧為基礎的平衡計分卡系統之規劃與設計-以飲料公司為例
A Study of Planning and Designing of Balanced Scorecard ased on Business Intelligence -A Case of the Soft Drink Company
作者: 蔡玲芬
Tsai, Ling-Fen
關鍵字: 平衡計分卡;http://etds.lib.nchu.edu.tw/etdservice/view_metadata?etdun=U0005-0806200910180000;策略地圖;商業智慧
出版社: 高階經理人碩士在職專班
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Yu (1998), Data Mining:An Overview from a Database Perspective Transaction on Knowledge and Enginering, 8(6), pp.833-866. 3.Codd, E. F., S. B. Codd, and C. T. Salley (1993), Providing OLAP (On-Line Analytical Processing) to user analysts: an IT mandate, White Paper, Arbor Software Corporation. 4.Colin J. White (1999), Sybase Adaptive Server IQ: A High-Performance Database for Decision Processing, Database Associates Iternational, Inc.. 5.Chaudhuri, S. and U. Dayal (1997), An overview of data warehousing and OLAP technology, ACM Sigmod Record, 26, pp.65-74. 6.Dave Browning and Joy Mundy (2001), Data Warehouse Design Considerations, Microsoft Corporation. 7.Frawley, W., G. Piatetsky-Shapiro, and C. Matheus (1992), Knowledge discovery in databases: an overview, AI Magazine, Fall, pp.213-228. 8.Galimi, J. (2003), Business Intelligence Empowers Payers with Perspective, 13(1). 9.Hoven, J. V. D. (1998), Data warehousing: bringing it all together, Information System Management, 15, pp.92-95. 10.Han, J. and M. Kamber (2001), Data Mining: Concepts and Techniques, Morgan Kaufmann. 11.Hoelscher R. (2002), Business intelligence platforms boost ERP, Financial Executive. 12.Inmon, W.H. (1996), Building the Data Warehouses, John Wiley and Sons, N.Y.. 13.Ittner, C. D., and D. F. Larcker. (1998), Innovations in performance measurement:Treads and research implications.Journal of Management Review, 10, pp.222. 14.Ittner, Christopher D. and David F. Larcker (1998), Innovations in Performance Measurement:The Research Implications, Journal of Management Review, Volume Ten, pp.205-238. 15.Kamel, R. and Samia, O. (2002), PUZZLE:A Concept and Prototype for linking Business Intelligence Business Strategy, Journal of Strategic Information, 2(1), pp.133-152. 16.Kimball, R., L. Reeves, M. Ross, and W. Thornthwaite (1998), The Data Warehouse Lifecycle Toolkit: Expert Methods for Designing, Developing, and Deploying Data Warehouses, John Wiley and Sons, N. Y.. 17.Kaplan, R. S. and D. P. Norton (2003), Transforming the Balanced Scorecard from Performance Measurement to Strategic management:Part I, Accounting Horizons, Volume.2. 18.Kaplan, R. S., and D. P. Norton (1993), Putting the balanced scorecard to work, Harvard Business, 71(5), pp.134-142. 19.Kaplan, R. S. and D. P. Norton (1996), Using the balanced scorecard as a strategic management Harvard Business Review, 74(1), pp.75-78. 20.Kaplan, R. S. and D. P. Norton (1996), Putting the balanced scorecard :translating strategy into action, Massachusetts: Harvard Business School Press. 21.Kaplan, R. S. and D. P. Norton (1992), The balanced scorecard-measures that drive performance, Harvard Business Review, pp.71-79. 22.Kaplan, R. S. and D. P. Norton (1996), Using the Balanced Scorecard as a Strategic Management System, Harvard Business Review, pp.75-85. 23.Kaplan, R. S. and D. P. Norton (2000), The strategy-focused organization, Harvard Business Review. 24.Kaplan, R. S. and D. P. Norton, The Balanced Scorecard: Translating Strategy into Action. 25.Kaplan, R. S. and D. P. Norton, The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment. 26.Kaplan, R. S. and D. P. Norton, Strategy Maps: Converting Intangible Assets into Tangible Outcomes. 27.Michael H. Brackeet (1999), Business Intelligence Value Chain, DM Review. 28.Olve, Nils-Goran;Jan Roy, and Magnus Wetter (1999), A Practical Guide to Using the Balanced Scoredcard John Willy and Sons, LTD. 29.Oliveira J. (2001), The balanced scorecard: An integrative approach to performance evaluation, Healthcare Financial Management, pp.42-46 30.Pourabbas, E. and M. Rafanelli (2000), Hierarchies and relative operators in the OLAP environment, Sigmod Record, 29, pp.32-37. 31.Vassiliadis, P. and T. Sellis (1999), A survey of logical models for OLAP databases, Sigmod Record, 28, pp.64-69. 32.White, C. J. (1999), The IBM Business Intelligence Software Solution, Database Associates International Inc.. 三、參考網站 1.http://en.wikipedia.org/wiki/Strategy_map 2.http://en.wikipedia.org/wiki/Bsc 3.http://ad.cw.com.tw/ad/IBM/class_bi_ibm_3.html 4.http://www.fast.com.tw/bi/newpages/bi04.htm 5.http://www.fast.com.tw/bi/newpages/bi05.htm
摘要: 
面對飲料市場激烈競爭的環境,個案公司為提高營運績效、創造價值,除了產品不斷推陳出新及拓展市場通路外,也藉由平衡計分卡績效管理制度的實施以連結公司策略的執行與績效的衡量。
為落實平衡計分卡制度的施行,本研究選擇以商業智慧系統為設計與建置平衡計分卡系統的基礎,將商業智慧的資料倉儲功能與分析技術運用在平衡計分卡系統,除了平衡計分卡概念中的構面與指標的呈現外,更著重於協助策略目標的落實與執行。針對關鍵績效指標管理功能,系統可以提供執行進度的燈號顯示與分析介面,以利使用者快速掌握策略執行情形,並可進行線上分析,達到分析與決策的功能。

Due to the fierce competition environment in the beverage market, the case company wants to improve their operating performance and create value. They not only introduce new products and expand market distribution, but also utilize the Balanced Scorecard to link the corporate strategy and performance measurement.
In this study, the Business Intelligence system is chose as the infrastructure to design and build the Balanced Scorecard system.The data warehousing and analyzing techniques of Business Intelligence were applied to the Balanced Scorecard system.In addition to demonstrate the dimensions and indicators of the Balanced Scorecard concept, the assistance in the implementation and execution of the strategic objectives are also focused on.Finally, for the purpose of management functions of Key Performance Indicators, this system can provide an interface of analysis and a progress signal indicator of implementation to facilitate users to grasp the strategy of implementation rapidly. In addition, the analysis can also be conducted to achieve the functions of online analysis and decision-making.
URI: http://hdl.handle.net/11455/24619
其他識別: U0005-0806200910180000
Appears in Collections:高階經理人碩士在職專班

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