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標題: 環境、競爭能力與策略型態配適對經營績效之探討
Performance related with Fitting of Environment, Competitive Capability and Strategies
作者: 黃正松
Huang, Cheng-Sung
出版社: 高階經理人碩士在職專班
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摘 要
如何選擇一個最適合企業的經營策略,使企業的獲利達到最大化,正是專業經理人面對企業所負的重責大任。過去管理學者多以經營績效為指標,以檢驗是否達到配適關係,作為策略選擇的依據,例如探討策略是否與環境達到配適性,或者策略與內部競爭性能力的配適性, 但過去較少有學者同時去探討策略、環境與競爭性能力三者之間的配適關係。
本研究以中部兩所EMBA學生所服務的企業為研究對象,利用問卷的方式來探討策略外部環境配適、內部競爭性能力配適、與整體配適對於績效是否存在正向影響。實證結果指出,當企業愈能夠達到外部環境配適、內部競爭性能力配適、或整體配適時財務績效越好。也就是說,當企業所選擇的策略與產業環境、競爭性能力相互配適時,其組織績效會顯著優於其他較不配適的企業。 所以當企業在考量選擇策略型態時,可以檢驗是否與產業環境、競爭性能力,或者整體性是否達到配適,作為企業選擇策略的決策模式。

How to choose a good strategy is to become one of great challenges for top manager. Most of strategic management researches are using financial performance as a criterion by the comparsion between strategy fitting group and misfitting group, for example some researches are focus on topics of strategy-environment fitting, or strategy-competitive capability, with performance of the confront between fitting group and misfitting one. Following this method, it could eventually find an appropriated strategy in management for enterprises.
This empirical study is to emphasize on both of strategy-environment and strategy- competitive capability, by using questionnaire to members who working in companies which two EMBA students in Taichung separately served, mainly to check relationship between strategy-environment external fitting、strategy-capability internal fitting、integrated simultaneous fitting with organization performance. Empirical result shows a positive link of those fittings with organization performance, which indicated a firm direction to future business plan by basis of no extra cost、 no time wasting or none of other negative situations, and then to decide a proper strategy to get all good financial performance either by internal, external or integrated fitting. From this result we here set forth the best choice for who needs to decide correct strategy in business management.
其他識別: U0005-1008200923052600
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