Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/27300
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dc.contributor陳加忠zh_TW
dc.contributorChia-Chung Chenen_US
dc.contributor.author簡梅玉zh_TW
dc.contributor.authorChien, Mei-Yuen_US
dc.contributor.other國際農學研究所zh_TW
dc.date2013en_US
dc.date.accessioned2014-06-06T07:28:00Z-
dc.date.available2014-06-06T07:28:00Z-
dc.identifierU0005-0102201313413200en_US
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dc.identifier.urihttp://hdl.handle.net/11455/27300-
dc.description.abstractMost of perspective on governmental and private sector assumed the future of Taiwan Phalaenopsis is positive for the variety advantages. However, the Dutch orchid companies have gathered the varieties from Taiwan orchid breeders as the resource to hybrid the new varieties with a highly commercial potential on market demand. The business strategy must be centered on finding innovative solutions to resolve customer demands. Core competence is the collective learning on how to coordinate different production skills and integrate multiple technology streams. Breeding capacity has been one of the fuels for innovation and the root of competitive advantage in Taiwan orchid industry. Fundamental adjustments in production, as well as innovation of production, marketing and distribution are urgent for Taiwan orchid firms. The attempt on experiments examined the linkage between plant physiology and the growth requirement. Under the new discovery of various varieties presented different growing performance, orchid growers can adjust the production strategy based on the plant physiology. The Dutch orchids companies are not only focus on breeding innovation but also pay attention on the production and marketing innovation sectors. Product differentiation is successfully to segment other countries that are failed to do the research to meet the demand of market trend. The core competence is to develop appropriate marketing strategies through review of the internal environment and changing market. The marketing strategy for sustainable competitive advantage is integrated plant biology and production planning.en_US
dc.description.tableofcontentsAbstract i Content ii List of Tables vi List of Figures vii 1. Introduction 1 1.1 Research motivation and purpose 1 1.1.1 Research motivation 1 1.1.2 Purpose 4 1.2 Literature review 5 1.2.1 Marketing perspective to examine Phalaenopsis industry 6 1.2.2 Government perspective to examine Phalaenopsis industry 8 1.3 Research structure 10 2. The Phalaenopsis industry in Taiwan and the Netherlands 12 2.1 Current status of Taiwan Phalaenopsis industry 12 2.1.1 History of Phalaenopsis cultivation 13 2.1.2 Plant characteristics 14 2.1.3 Phalaenopsis breeding 15 2.1.4 History of commercial Phalaenopsis cultivation 16 2.1.5 History of commercial Phalaenopsis cultivation in Taiwan 17 2.2 The production process in Taiwan Phalaenopsis industry 23 2.2.1 Transplanting 23 2.2.2 Upstream of the supply chain: plant breeding and plant tissue culture stage 25 2.2.2.1 Plant breeding 25 2.2.2.2 Plant tissue culture procedures 26 2.2.2.3 Plant tissue culture in Taiwan 28 2.2.3 Middle stream of the supply chain: young plant to mature plant cultivation stage 29 2.2.4 Downstream of the supply chain: spiking and flowering stage 30 2.2.5 Cultivation knowledge 31 2.3 The greenhouse industry in Taiwan 32 2.3.1 The purpose of protected cultivation 32 2.3.2 The greenhouse for Phalaenopsis cultivation in subtropical region 33 2.3.3 Controlling equipment function 34 2.3.4 Crop model designed with environmental control 36 2.4 Current status in the Dutch Phalaenopsis industry 37 2.4.1 Dutch commercial Phalaenopsis development 38 2.4.2 The development of Phalaenopsis variety in the Netherlands 39 2.4.2.1 Conclusion of the Dutch orchid market 42 2.4.3 The production process in Dutch Phalaenopsis industry 43 2.4.3.1 Growth condition in the Dutch orchid nursery 44 2.4.4 The greenhouse industry in the Netherlands 46 3. Innovation and core competence 50 3.1 Product innovation: breeding 51 3.1.1 New product development 54 3.1.2 Breeding advantage or disadvantage 54 3.2 The core competence of the corporation 57 3.2.1 Rethinking the corporation 58 3.2.2 What is the competence? 59 3.2.3 Competence is the root for competitive advantage 59 3.3 Sustainable competitive advantage 61 3.3.1 Firm competencies are special capabilities 61 3.3.2 The source of the genuine advantage 62 3.3.3 Build core competence 63 3.4 Technological competencies 63 4. The core competence: The technological innovation on growth requirement for Phalaenopsis 66 4.1 The purpose of plant growth rate experiments 66 4.1.1 The Phalaenopsis growth requirement 67 4.2 The objective of the experiment 70 4.2.1 Plant materials 70 4.2.2 Experiment design 70 4.2.3 Leaf-length measurement 71 4.3 The growth performance 71 4.3.1 Leaf-length growth curves 71 4.3.2 The benefit from the growth performance 75 5. Conclusion and suggestion 76 5.1 Conclusion 77 5.2 Suggestion: Integrate the core competence to develop the competitive advantage 79 5.2.1 Physiological traits of Phalaenopsis 80 5.2.2 Utilize the core competence to develop niche product 80 5.2.3 The marketing strategy for sustainable competitive advantage: integrate plant biology and production planning 81 References 83zh_TW
dc.language.isoen_USen_US
dc.publisher國際農學研究所zh_TW
dc.relation.urihttp://www.airitilibrary.com/Publication/alDetailedMesh1?DocID=U0005-0102201313413200en_US
dc.subject蝴蝶蘭zh_TW
dc.subjectPhalaenopsisen_US
dc.subject核心能力zh_TW
dc.subject持續的競爭優勢zh_TW
dc.subject植物生理zh_TW
dc.subjectcore competenceen_US
dc.subjectsustainable compatible advantageen_US
dc.subjectplant physiologyen_US
dc.title從核心能力到持續的競爭優勢:以台灣蝴蝶蘭產業為例zh_TW
dc.titleCore Competence for Sustainable Competitive Advantage: The Case of Phalaenopsis Industry in Taiwanen_US
dc.typeThesis and Dissertationzh_TW
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.openairetypeThesis and Dissertation-
item.cerifentitytypePublications-
item.fulltextno fulltext-
item.languageiso639-1en_US-
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