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Sustainable Cultural Heritage Tourism Indicators: the Case of Ayutthaya World Heritage in Thailand
|關鍵字:||文化遺產;Cultural heritage tourism;永續旅遊指標之;大城歷史公園;泰國;Sustainable cultural heritage tourism indicators;Ayutthaya World Heritage site;Thailand||出版社:||應用經濟學系所||引用:||Brickshawana, A. (2003). Tourism policy of Thailand of the seminar on location and attractiveness studies in tourism: Supporting tools for tourism policies, a fundamental factor in the sustainability of tourism. Bangkok: Ministry of Tourism and Sports. Collins English Dictionary, (1991). 3ed. Glasgow: Harper Collins. Jacob, M. (1991). The green economy, Pluto Press: London. Kahraman, C. (2008). Fuzzy multi-criteria decision making: Theory and applications with recent developments. Springer. Malvinas, F., K. Mangkoesubroto, K. Suryadi, and T. Yudhistira, (2005). Development of customer decision model in selecting product concept based on conjoint-analysis-like AHP (CALAHP), Communication presented at the International symposium on the Analytic Hierarchy Process. Honolulu. Hawaii. Murphy, P. E. and W. F. Theobald, (ed.) 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Available at: http://www.world-tourism.org/sustainable/doc/a21-def.pdf . (Access Date: April 30, 2009).||摘要:||
本研究希望以短期旅遊者角度建立永續文化遺產旅遊評估指標，以提供泰國政府決策單位擬定發展大城(Ayutthaya) 文化遺產之策略。根據本研究實證結果，希望泰國政府能達成保持大城(Ayutthaya) 文化遺產狀態，並實現永續文化遺產旅遊之遠景。
The purpose of this study is to build up the sustainable cultural heritage tourism indicators in terms of tourists' perspectives for providing suggestions to government administrators to develop Ayutthaya World Heritage, Thailand. With such research effort, it is expected that Ayutthaya World Heritage site may remain current status and achieve sustainable cultural heritage tourism.
This study collected a set of sustainable tourism indicators based on related literatures. Collected sustainable tourism indicators are classified into economic, social, cultural, and environmental dimensions. There were 20 sustainable tourism indicators were chosen among the four dimensions. The questionnaire was used to survey the domestic and international tourists' perspectives to conduct the pair-wise comparisons of the importance of sustainable tourism indicators. The Fuzzy AHP approach was applied in the empirical research.
Empirical results found that tourists cared the most to the environment dimension of Ayutthaya World Heritage site. In addition, natural and cultural landscape under the environment dimension showed as the most important indicator while safety showed as the least important indicator. Therefore, it is suggested that government administrator should eagerly find the improvement strategy of natural and cultural landscape surrounding Ayutthaya World Heritage site such as architectural character of building if this site doesn't want to be dropped from World Heritage status.
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