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標題: 台灣自創品牌行動電話廠商品牌權益之研究
The Study of Brand Equity on Taiwan's Mobile Phone Firms with Own Brand
作者: 羅炳和
Lo, Bing-Ho
關鍵字: Brand Equity;品牌權益;Own Brand;Brand management;Structural Equation Modeling;自創品牌;品牌管理;結構方程模式
出版社: 應用經濟學系所
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其他識別: U0005-2806200722550300
Appears in Collections:應用經濟學系

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