Please use this identifier to cite or link to this item:
標題: 廣告對台灣鮮乳需求影響效果之研究
Advertising Effects on the Demand for Fresh Milk in Taiwan
作者: 陳海菁
Chen, Hai-Jing
關鍵字: generic advertising;一般性廣告;brand advertising;demand for fresh milk;carryover effect;品牌廣告;鮮乳需求;持續效果
出版社: 農業經濟學系
Appears in Collections:應用經濟學系

Show full item record

Google ScholarTM


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.