Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/28483
DC FieldValueLanguage
dc.contributor.advisor郭義忠zh_TW
dc.contributor.advisorYi Jung Kuoen_US
dc.contributor.author曾勇郎zh_TW
dc.contributor.authorTzeng, Yeong Langen_US
dc.date1995zh_TW
dc.date.accessioned2014-06-06T07:30:14Z-
dc.date.available2014-06-06T07:30:14Z-
dc.identifier.urihttp://hdl.handle.net/11455/28483-
dc.description.abstract由於目前國人每人每年平均所得已高達一萬多美元,但對於花卉之消費支 出仍屬偏低,其中存在著什麼原因,深值吾人去研究與探討。因此本文擬 以行銷之概念,探討花卉消費者之購買行為,以瞭解影響國人對花卉消費 支出之各項因素,進而將花卉消費者依市場區隔原理加以分類,以做為進 一步擬定花卉銷策略之基本訊息。研究發現,花卉消費者人口統計變項與 花卉消費特性及購買花卉時考慮因素之多項變數上具有統計相關。再者, 本研究以生活型態變數為區隔基礎,將切花及盆栽消費者市場各區隔成二 個生活型態區隔市場,其區隔結果顯示,切花生活型態區隔在人口統計變 項與購買切花消費特性上無太大差異;而盆栽生活型態區隔則在年齡、教 育程度、婚姻狀況、全家每月平均收入、個人每月平均消費額、購買盆栽 之類型及方式有明顥的差異。zh_TW
dc.language.isoen_USzh_TW
dc.publisher農業經濟學系zh_TW
dc.subjectConsumer Behavioren_US
dc.subject消費者行為zh_TW
dc.subjectMarket Segmentationen_US
dc.subjectFactor Analysisen_US
dc.subjectCluster nalysisen_US
dc.subject市場區隔zh_TW
dc.subject因素分析zh_TW
dc.subject集群分析zh_TW
dc.title台中市花卉消費行為與市場區隔之研究zh_TW
dc.titleA Study on Consumer Behavior and Market Segmentation of Flower in Taichung Cityen_US
dc.typeThesis and Dissertationzh_TW
item.languageiso639-1en_US-
item.openairetypeThesis and Dissertation-
item.cerifentitytypePublications-
item.grantfulltextnone-
item.fulltextno fulltext-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
Appears in Collections:應用經濟學系
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