Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/28511
標題: 國小學童液態乳品選擇之影響因素研究
A Study on the Factors Affecting Elementary School Students'' Choice of Fluid Milks
作者: 陳力雋
Chen, Li-Jyun
關鍵字: Milkdrinking Behaviors of Elementary School Children;台灣學童液態乳品選擇;Bivariate Censored Probit;Order Probit;父母認知;乳品攝取;Bivariate Censored Probit;Order Probit
出版社: 應用經濟學系所
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摘要: 
台灣學童液態乳品的平均每人攝取量,遠遠低於歐美等西方國家。液態乳品來說,可分成含糖的調味乳與發酵乳,以及原味的鮮乳或原味保久乳,對於健康來說,原味乳的營養價值較高,可鼓勵學童多加飲用,不但能增進乳業發展,對於鈣質攝取更有幫助。
本研究將使用Bivariate Censored Probit模型,來討論台灣國小學童的液態乳品的選擇行為,以及使用Order Probit模型來探討消費數量,以探討包含父母認知、父母行為…等各方面因子的影響。
本文的實證結論顯示,父母行為能夠使學童對液態乳品的選擇行為產生效果。父母的對乳品屬性的認知能進一步影響到學童的乳品攝取數量。
URI: http://hdl.handle.net/11455/28511
其他識別: U0005-2708201010483900
Appears in Collections:應用經濟學系

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