Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/33622
標題: 台中地區大學生綠色消費行為之研究—以植物性清潔用品為例
An Analysis to the Green Consumption Behavior of the College Students in Taichung — in the Case of Cleaning Products with Botanical Ingredients
作者: 曾政寅
Tseng, Cheng-Yin
關鍵字: 綠色產品;green products;計畫行為理論;綠色消費;健康信念;the theory of planned behavior;green consumption;health belief
出版社: 生物產業管理研究所
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摘要: 
在環境議題與倡導健康安全的現代社會,消費者是否願意使用綠色產品,成為近年來探討永續發展的重點。本研究透過601位台中區域大學生為調查對象,主要想了解目前大學生對於植物性清潔用品之使用概況,並藉由計畫行為理論與健康信念,透過路徑分析方式,討論各變項之間的影響關係。研究結果顯示在各構面對植物性清潔用品使用意圖的直接影響效果中,以主觀規範的「人際間的影響」構面具有較高的影響力;對使用行為的間接影響效果中,亦以「人際間的影響」最高,「態度」次之,透過這些構面直接與間接關係的加總,得知對植物性清潔用品使用行為有最大整體影響力的,為主觀規範的「人際間的影響」;人口屬性變項之分析則顯示「性別」會影響到大學生的使用意圖,進而影響到後續的使用行為。

As environmental and health safety issues are important in modern society, consumers’ willingness to use green products become essential with respect to sustainable development in recent years. This study aimed at knowing college students’ usage of cleaning products with botanical ingredients, and on the other hand to find out the relationship among relevant factors. Constructs of planned behavior theory, and health beliefs were examined through path analysis. A data consisting of 601 college students was collected in Taichung. The outcome shows that “interpersonal influence” has the largest direct influence among all dimensions, and it also has the highest indirect influence, followed by “attitude”. The result shows that “interpersonal influence” has the greatest overall impact. The analysis of demographic attribute’s effect shows that "gender" significantly affect the students’ intention to use and the subsequent usage behavior of green products.
URI: http://hdl.handle.net/11455/33622
其他識別: U0005-1608201312424800
Appears in Collections:生物產業管理學系

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