Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/33723
標題: 影響農業產銷班實施策略聯盟動機之因素探討--以蔬菜產銷班為例
The Study tie Factors that Influence the Motivation of Agricultural Production and Marketing Groups to Execute Strategic Alliance
作者: 許翠玲
Sheu, Tri-Lin770
關鍵字: strategic alliance;策略聯盟;motivation;動機
出版社: 農業推廣教育研究所
摘要: 
研究顯示,樣本目前與其他產銷班間在技術、產銷資訊及銷售產品等方面,
存有相當程度的互動關係。另經由多元迴歸分析結果顯示,產銷班班員人
數、全年營業額、班長溝通協調能力、班長農業危機感等因素對產銷班間
實施策略聯盟的動機均有正向的影響。因此建議農政單位可先針對產銷班
間之技術、產銷資訊交流、產品銷售搭配等部份進行輔導,再逐漸推廣至
其他項目。若為提昇產銷班策略聯盟實施動機,則可從增加班員人數、提
高產銷班營業額、加強班長溝通協調能力及農業危機感等方面予以著手。

The result of this study shows that the sample Production
& Marketing Groups has certain relationship with other
Production & Marketing Groups on skill, marketing information
and products sales. Through the multiple regression analysis,
it shows that number of members, sales volume for whole year,
communication and coordination ability of group leaders,
agricultural crisis of group leaders have positive influential
effect on the motivation of Production & Marketing Groups to
execute strategic alliance. Based on the finding we suggest
that agricultural agencies can proceed to help Agricultural
Production & Marketing Groups promote the cooperation of skill,
marketing information and products sales. On the other hand,
for promoting the motivation of Production & Marketing Groups to
execute strategic alliance, we can increase the member of the
group, raise the sales volume of Production & Marketing Groups,
and increasethe communication and coordination ability and
agricultural crisis of the group leaders.
URI: http://hdl.handle.net/11455/33723
Appears in Collections:生物產業管理學系

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