Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/34151
DC FieldValueLanguage
dc.contributor賴爾柔zh_TW
dc.contributorErh-Rou, Laien_US
dc.contributor張瑋琦zh_TW
dc.contributorWei-Chi Changen_US
dc.contributor.advisor董時叡zh_TW
dc.contributor.advisorShin-Jui Tungen_US
dc.contributor.author陳嬿伊zh_TW
dc.contributor.authorChen, Yen-Yien_US
dc.contributor.other中興大學zh_TW
dc.date2010zh_TW
dc.date.accessioned2014-06-06T07:47:15Z-
dc.date.available2014-06-06T07:47:15Z-
dc.identifierU0005-2408200910281300zh_TW
dc.identifier.citation參考文獻 中文參考文獻 山本 雅之(2009) 。日本におけるファーマーズマーケットの ビジネスモデル。2009日本農民市場專家訪台研討會 白滌清(2002)。由利害關係人之觀點探討推行Iso14001之施行要向與組織利益之相關研究。管理研究學報,2(1),55-75。 行政院青年輔導委員會編印(1996)。青年創業輔導社會效益與經濟效益之評估。台北巿:行政院青年輔導委員會。 李政賢、廖志恆、林靜如譯(2007)。質性研究導論(原作者Flick, U.,1995)。台北市:五南出版社。 李美華、孔祥明、李明寰、林嘉娟、王婷玉、李承宇譯(2004)。社會科學研究方法(原作者Earl, B.,2001)。台北市:時英出版社。 涂淑芳譯(1996) 休閒與人類行為(220-224頁)。(原作者Bammel, G. & Burrus-Bammel, L. L., 1992)。台北:桂冠。 陳世雄(2003)。推行有機農業之省思(上)-發展瓶頸。鄉間小路,29,20-23。 陳向明(2002)。社會科學質的研究。台北市:五南出版社。 陳守泓、姚銘輝、申雍(2005)。氣候變遷對台灣地區糧食安全之衝擊與因應對策。全球變遷通訊雜誌,46,7-13。 陳姿伶(2008)。回歸在地思維的「農民市集」產銷實踐。興大農業,67,1-6。 陳正芬譯(2007)。用心飲食。(原作者Jane Goodall, et al 2005)。台北:大塊文化。 黃營杉、楊景傅譯(2005)。策略管理(原作者Hill, C. W. L., Jones, G. R. ,2004)。台北市:華泰出版社。 黃璋如(2000)。有機蔬菜直接銷售之利弊與展望。農業經營管理年刊(6),52-68。 黃璋如、方正璽(2001)。有機蔬菜之生產者運銷通路與價格研究,農產運銷(123):42-53。 董時叡(2005)。有機農業統計調查,行政院農委會農糧署委託計畫,計劃編號。 董時叡(2008)。食物主權與行動主義。看守台灣,10(1),22-29。 潘淑滿(2005)。質性研究:理論與應用。台北市:心理出版社。 梁炳琨(2008)。農業食物在地化。地理學報,53,85-117。 外文參考文獻 Brown, A. (2001). Counting farmers markets. The Geographical Review, 91(4), 655-674. Brown, A. (2002). Farmers’ market research 1940-2000: An inventory review. American Journal of Alternative Agriculture, 17(4), 167-176. Cameron, A. (2006). Farmers’ markets: the small business counter-revolution in food production and retailing. British Food Journal, 108(7), 560-573. Cameron, A. (2007). Farmers’ markets as small business incubator and safety nets. International Journal of Entrepreneurial Behavior& research, 13(6), 367-379. Clancy, K. (1997). Reconnecting farmers and citizens in the food system. In Lockeretz, W. (Ed.), Visions of American Agriculture (pp47-57). Ames: Iowa State University Press. Granovetter, M (1985) Economic action and social structure: the problem of embeddedness. American Journal of Sociology, 91:481-510. Guptill, A. & Wilkins, J.L.(2008) Buying into the food system: trends in food retailing in the US and implications for local foods. Agriculture and Human Values, 19(1),39-51. Hinrichs, C.C. (2000). Embeddedness and local food systems: notes on two types of direct agriculture market. Journal of Rural Studies, 16, 295-303. Hunt, A.R. (2006). Consumer interactions and influences on farmers’ market vendors. Renewable Agriculture and Food Systems, 22(1), 54-66. Kirwan, J. (2006). The interpersonal world of direct marketing :Examining conventions of quality at UK farmers’ markets. Journal of Rural Studies, 22, 301-312. Lea, E. (2005). Food, health, the environment and consumers’ dietary choices. Nutrition & Dietetics, 62(1), 21-25. Lieblein, G., Francis, C.A., Torjusen, H. (2001). Future interconnections among ecological farmers, processors, marketers, and consumers in Hedmark County, Norway: Creating shared vision. Human Ecology Review, 8(1), 60-70. Lison, T.A. & Guptill, A.(2004). Commodity agriculture, civic agriculture and the future of U.S farming. Rural Sociology, 69(3), 370-385. Pyle, J. (1971). Farmers’ markets in the United States: Functional anachronisms. Geographical Review, 61(2), 167-197. Sanderson, K. (2005), Farmers’ markets in North America: A background Document. Saskatoon: Community─ University Institute for Social Research, University of Saskatchewan. Seyfang, G. (2006). Ecological citizenship and sustainable consumption: Examining local organic food networks. Journal of Rural Studies, 22,383-395. Seyfang, G. (2007). Growing sustainable consumption communities. International Journal of Sociology and Social Policy, 27(3), 120-134. Sharp, J.S., & Smith, M.B. (2002). Social capital and farming at the rural-urban interface: the importance of non-farmer and farmer relations. Agricultural Systems, 76, 913-927. Stagl, S. (2002). Local organic Food market: Potentials and limitations for contributing to sustainable development. Empirica, 29, 145-162. Szmigin, I., Maddock, S., & Carrigan, M. (2003). Conceptualizing community consumption. British Food Journal, 105(8), 542-550. Granovetter, M. (1985). Economic action social structure: the problem of embeddedness. American Journal of Sociology, 91, 481-510. 網路參考文獻 Coster, M. (2004). Report on the new role of “New Generation” Farmers’ Markets. A national survey of managers of farmers’. Retrieved March 14, 2008, from the World Wide Web: http://www.hawkesbury.nsw.gov.au/files/21029/File/APPENDIXV.pdf Coster, M., Kennon, N. (2005) ‘New Generation’ Farmers’ Markets in Rural Communities. Retrieved March 14, 2008, from the World Wide Web: http://www.rirdc.gov.au/reports/HCC/05-109.pdf USA Farmers’ Markets Growth (2008) from the World Wide Web: http://www.ams.usda.gov/AMSv1.0/ams.fetchTemplateData.do?template=TemplateS&navID=WholesaleandFarmersMarkets&leftNav=WholesaleandFarmersMarkets&page=WFMFarmersMarketGrowth&description=Farmers%20Market%20Growth&acct=frmrdirmktzh_TW
dc.identifier.urihttp://hdl.handle.net/11455/34151-
dc.description.abstractAlong with the rise of environmental protection and the development of public health awareness, the demand for organic produce has increased year after year. The emergence of an Organic Farmer's Market not only provides an advanced channel for direct sales, it also fabricates a bond between producers and consumers through the creation of a mutual understanding from face-to-face interaction. In this qualitative case study, analytical data were collected through documented field research, secondary data, and in depth interviews. By taking Farmer's Market of National Chung-Hsing University as a classic example, this venture means to explore all aspects in the developing of an Organic Farmer's Market. In addition to the exchange of valued goods, a deeper investigation is conducted to weigh the perceived economic and non-economic benefits by parties of participants. As a result in terms of market development four main aspects were discovered to cause the greatest directional effects rights to business ownership, financing, consumer education, and farmers' involvement in market activities and regulations. A more than interesting fact, it is found that the major benefit of producers' involvement in the market was not for the profit , but the encouragement of interaction between the organic farmers and the consumers. Moreover, hard data shows that by the establishment of trust and friendship through farmers' market, knowledge and experience shared appears far beyond 4economical benefits.en_US
dc.description.abstract在環保、健康概念的驅使下,國人對有機農產品的需求呈現逐年提升的狀況。有機農夫市集的創立嚐試為國內有機生產者提供一另類的農產品直銷管道以扶植其在越趨競爭的產業環境下得以繼續深耕,同時,也讓生產者和消費者透過直接地溝通、互動中瞭解彼此進而形塑一良性互動的產、消循環。本研究以興大有機農夫市集為例,採取質性個案研究的途徑,透過田野調查、次級資料分析及深度訪談等方式,嘗試了解和記錄有機農夫市集的創立和發展過程,並更進一步地了解生產者透過參與有機農夫市集獲得哪些經濟面和非經濟面的效益? 從研究分析的結果發現,市集的發展在不同階段中歷經經營領導權、經費籌措方式、消費者教育、農民參與市集活動的程度及法規的限制,讓市集的發展在各階段呈現不同的發展風貌。對參與市集的生產者而言參與直銷形式的有機農夫市集,所希冀的不只是獲得合理的產品利潤,更重要的是,有機農夫市集的產生鼓勵有機生產者走出來直接面對消費群及市集中的夥伴,除了產品買賣關係、競爭關係之外,信任與友誼的建立,以及知識與經驗在彼此互動過程中的流動,也為他們帶來許多經濟面以外的效益。zh_TW
dc.description.tableofcontents目錄 中文摘要 i Abstract ii 目 錄 iv 圖 目 錄 vi 表 目 錄 vi 附 件 vi 第一章 前言 1 第一節 研究緣起 1 第二章 文獻回顧 6 第一節 農夫市集的定義與特色 6 第二節 國外農夫市集形成與發展 8 第三節 農夫市集經濟面效益 23 第四節 農夫市集非經濟面效益 28 第三章 研究設計 32 第一節 場域界定 32 第二節 研究對象的選定 33 第三節 資料蒐集方法 36 第四節 資料分析策略 38 第四章 興大有機農夫市集的緣起 39 第一節 有機農夫市集發展緣起 39 第二節 市集的發展 46 第五章 生產者的參與效益 56 第一節 加入市集後 56 第二節 創新的通路之外 71 第六章 研究結論與建議 80 第一節 結論 80 第二節 研究限制與研究建議 84 參考文獻 86 中文參考文獻 86 外文參考文獻 88 網路參考文獻 90 圖 目 錄 圖1.1 1800-2000年美國農夫市集成長率之改變 13 圖1.2 美國農夫市集1994-2008成長概況圖 13 圖4.1 受訪者各季平均收入狀況曲線圖 50 表 目 錄 表3-1 受訪者名單 33 表4-1 A1生產者銷售通路變化 62 表4-1 A4生產者銷售通路變化 66 附 件 附件一 訪談大綱 91 附件二 興大有機農夫市集之標章和相關設計 92 附件三 興大有機農夫市集之推廣宣傳(手冊、路燈旗、網站和媒體報導) 93 附件四 興大有機農夫市集2007年講座 95zh_TW
dc.language.isoen_USzh_TW
dc.publisher生物產業推廣暨經營學系所zh_TW
dc.relation.urihttp://www.airitilibrary.com/Publication/alDetailedMesh1?DocID=U0005-2408200910281300en_US
dc.subjectbenefitsen_US
dc.subject農夫市集zh_TW
dc.subjectlocal production and local consumptionen_US
dc.subject效益zh_TW
dc.subject在地生產zh_TW
dc.subject在地消費zh_TW
dc.title一個農夫市集之誕生-興大有機農夫市集的個案研究zh_TW
dc.titleThe Birth of a Farmers' market- A Case Study of NCHU Farmers' Marketen_US
dc.typeThesis and Dissertationzh_TW
item.cerifentitytypePublications-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.languageiso639-1en_US-
item.fulltextno fulltext-
item.grantfulltextnone-
item.openairetypeThesis and Dissertation-
Appears in Collections:生物產業管理學系
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