Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/36665
標題: 市場行為影響有機食品的消費選擇-以雅加達的中高產階級為例
The Impact of Market Choice Behavior towards Purchase Decision of Organic Food: Focus on High End Consumer in Jakarta, Indonesia.
作者: 潘薏伊
Pannang, Jessica
關鍵字: Market choice behavior;消費選擇;organic food;high-end consumers;有機食品;中高產階級
出版社: 農村規劃研究所
引用: Reference Adam, D. (2001). “Nutritionist question study of organic food”. Nature, 412, 666. Ajzen, I. Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Englewood Cliffs, NJ: Prentice-Hall. Armstrong, G., Kotler, Phillip. (2007). Marketing, 9nd edition. Pearson Education Inc. Belonax, Joseph J. (1997). Food Marketing. Simon and Schuster. Bagozzi, R. P., Yi, Y. (1988). “On the evaluation of structural equation models”. Journal of the Academy of Marketing Science, 16, 74-94. Bentler, P. M. (1990). “Comparative fit indexes in structural models”. Psychological Bulletin, 107, 238-246. Blackwell, R.D., Miniard, P.W., Engel, J.F. (2001). Consumer Behavior, 9th edition. Harcourt College Publishers, USA. Bryne, B. M. (2001). Structural equation modeling with AMOS: Basic concepts, applications, and programming. Mahwah, NJ: Lawrence Erlbaum Associates. Bonti-Ankomah, Samuel., Yiridoe, Emmanuel K. (2006). “Organic and conventional Food: A literature Review of the economics of consumer perceptions and preferences”. Bunte, Frank H.J., In de markt geprijsd. LEI, Den Haag, 2004. Bunte, Frank. et al. (2007). Price Elasticity of Consumer Demand for Organci Food in Dutch Supermarkets. LEI, Den Haag. Carlyn, Marcia. (1977). “An Assessment of the Myers-Briggs Type Indicator”. Journal of Personality Assessment, 41.5: 461-73. Caswell, Julie A. (2000). “Valuing the benefits and costs of improved food safety and nutrition”. Australian Journal of Agriculture and Resource Economics. 42(4):409-424. Caswell, Julie A. (2002). “Valuing the benefits and costs of improved food safety and nutrition”. The Australian Journal of Agricultural and Resource Economics, vol.42(4): 409-424. Cheng, Many M., Peter F. Luckett., Axel K. Schulz. (2003). “The Effects of Cognitive Style Diversity on Decision-Making Dyads: An Empirical Analysis in the Context of a Complex Task”. Behavioral Research in Accounting, 15: 39-62. Chinnici, G., D''Amico, M., Pecorino, B. (2002), "A multivariate statistical analysis on the consumers of organic products", British Food Journal, Vol. 104 No.3/4/5, pp.187-199. Chisnall, P.M. (1995). Consumer Behavior, 3rd edition. McGraw-Hill Book Company, England. Cunningham R. (2002). “Who is the Organic Consumer?” A paper presented at Growing Organic Conference, Red Deer, Alberta, March 11.12 2002. Davies, A., Titterington, A., Cochrane, C. (1995). "Who buys organic food? A profile of the purchasers of organic food in Northern Ireland". British Food Journal, Vol. 97 No.10, pp.17-23. DEFRA (2002). Action Plan to Develop Organic Food and Farming in England. (http://www.defra.gov.uk/farm/organic/actionplan/index.htm). Demeritt L. (2002). “All Things Organic 2002: A look at the Organic Consumers”. The Hartman Group, Bellevue, WA. Demographics and Civil Records Service: Population of the Province of Jakarta January 2008 Duff, M. (2002). “Regulations May Grow Organic Market”. Food Retailing Today, 11. Ekelund, L. (1990). “Vegetable consumption and consumer attitudes towards organically grown vegetables-the case of Sweden”. Acta Horticulturae. 259: 163-172. Fillion, L., & Arazi, S. (2002). ‘Does organic food taste better? A claim substantation approach”. Nutrition & Food Science Journal, 32(4), 153-157. Finch, James E. (2005). “The Impact of Personal Consumption Values and Beliefs on Organic Food Purchase Behavior”. Journal of Food Products Marketing, Vol. 11(4). Frazao, E., Allshouse, J.(1996). “Size and Growth of the Nutritionally Improved Foods Market”. U.S. Department of Agriculture, Economic Research Service. AIB-723. Fricke, A., Von Alvensleben, R. (1995), “Consumer attitudes towards organic food and an application of cohort analysis - 1984-1998-1994”, paper presented at AIR-CAT 1st Plenary Meeting, 18-21 May, Rome. Fromartz, S. (2006). Organic, Inc: Natural foods and how they grew. Orlando, FL: Harcourt. Gibson, E.L. (2006). “Emotional influence on food choice: sensory, physiological and phychological pathways”. Clinical and Health Psychology Research Centre, School of Human and Life Sciences, Roehampton University, Whitelands College, Holybourne Avenue, London SW15 4JD, UK. Gibson, E.L. (2001). “Learning in the development of food cravings”. Food cravings and addiction, pp. 193-234. Gil, J.M., Gracia, A., Sanchez, M., (2000). “Market segmentation and willingness to pay for organic products in Spain”. International Food and Agribusiness Management Review 3, 207-226. Grankvist, G., Biel,A. (2001). “The Importance of beliefs and purchase criteria in the choice of eco-labelled food products”. Journal of Environmental Psychology, 21, 405-410. Grunert, C. Suzanne ., Juhl, Hans Jorn. (1994). ”Values, environmental attitudes and buying of organic foods”. Journal of Economic Psychology 16 (1995) 39-62. Guthman J,. (2003a). ``Fast food/organic food: reflexive tastes and the making of `yuppie chow' ''.Journal of Social and Cultural Geography 4 43: 56. Haglund, A. (1998). “Sensory quality of tomato, carrot and wheat. Influences of growing systems”. Doctoral dissertation, Uppsala University, Uppsala, Sweden, ISBN 91-554-4123-8 Hair, J.F., Jr.l Anderson, R. E.; Tatham, R. L.; & Black, W. C. (1998). Multivariate data analysis with readings, 5th ed.. Englewood Cliffs, NJ: Prentice-Hall. Hair, Joseph F. Junior et al. (2002). Multivariate Data Analysis, 5th ed. New York, NY: Prentice Hall International. Hansen, Birgitte; Alrøe, H. J. and Kristensen, E. S. (2001). "Approaches to assess the environmental impact of organic farming with particular regard to Denmark". Agriculture, Ecosystems & Environment 83: 11-26. Harp,S.S.,Hoover,L.C.,Boyce,J.B.,Thompson,L.D.,Harris,K.S.,Padgett,B.C.,&Liu,M.E.(2005). US Consumer Demand for Organic Food Products: An Agenda for Research. Paper presented at Twelfth International Conference on Recent Advances in Retailing and Services Science. European Institute of Retailing and Services Studies (EIRASS), Orlando, FL, USA. Harper, G.C., Makatouni, A. (2002). “Consumer perception of organic food production and farm animal welfare”. British Food Journal. 104 (3/4/5):287-299. Harris, Brian., Burress, David. (2000). “Demands for local and organic produce: a brief review of the Literature, A Report of the Kaw Valley Project for Environmentally Identified Products.” Harris,M Susan. (2007). “Does sustainability sell? Market responses to sustainability certification”, Management of Environmental Quality: An International Journal, Vol. 18 No. 1, pp. 50 - 60. Hartman Group (2006b). Organic 2006: Consumer attitudes and behavior-five years later and into the future. Retrieved on April 21, 2009 from http://www.hartman-group.com/products/studyOgranic2006.html Hirschman, Elizabeth C. (1980a)“Innovativeness, Novelty seeking, and Consumer activity”. Journal of Consumer Research 7 :283-295. Ho, MW, Burcher S, Lim LC. (2008). Food Futures Now, organic, sustainable and fossil free. ISIS/TWN, London/Penang, ISBN 0-9544923-4-X. Hutchins, R.K., Greenhalgh, L.A. (1995), "Organic confusion: sustaining competitive advantage", Nutrition & Food Science, Vol. 95 No.6, pp.11-14. Jolly D.A. (1991). “Differences between buyers and non-buyers of organic produce and willingness to pay organic price premiums”. Journal of Agribusiness. Spring 1991. Jonsäll, A. (2000). Sensory quality of pork. Doctoral Dissertation, Uppsala University, Uppsala, Sweden, ISBN 91-554-4831-3 University Press. Kinnear C.Thomas and Taylor R. James. (1996). Marketing Research: An Applied Approach, 5th ed. Mc Graw Hill. Latacz-Lohman, U. and Foster, C. (1997). “From “niche” to”mainstream”-strategies for marketing organic food in Germany and the UK”. British Food Journal. 99(8):275-282. Lehmann, E.L.; Joseph P. Romano. (2005). Testing Statistical Hypotheses (3E ed.). New York: Springer. ISBN 0387988645. Leung, Wai-Ching. (2001). "How to design a questionnaire". British Medical Journal Student Edition. Lockie,S., Lyons,K., Lawrence, G., Mummery,K., (2002). “Eating ‘green' motivations behind organic food consumption in Australia”. Sociologia Ruralis 42, p 23-40. Malhotra, Naresh K. (2004). Marketing Research: An Applied Orientation, 4th ed. Upper Saddle River, NJ: Prentice Hall Inc. Maslow, A.H. (1971). The farther reaches of human nature. New York: Penguin Compass. Chpt 3, "Self-actualizing and beyond", p. 41. McEachern, M.G. & Willock, J. (2004), “Producers and consumers of organic meat: a focus on attitude and motivations”. British Food Journal, Vo. 7, pp. 534-552 Meyer, David. (1992). Marketing 2nd ed. WileyBlackWell. Myers, Isabel B. and Myers, I. (1962) Introduction to Type: A description of thetheory and applications of the Myers-Briggs type indicator, Consulting Psychologists Press, Palo Alto Ca., 1962. Mintel (1991), The Green Consumer , Mintel, London, . Millock, Katrin., Hansen, Lars Gårn. (2002). “Willingness to Pay for Organic Foods: A Comparison between Survey Data and Panel Data from Denmark”. Paper presented at Paper presented at the 12th annual EAERE (European Association of Environmental and Resource Economists) Conference, June 2002, Monterey, USA. M. Macht, C. Haupt and A. Salewsky. (2004). “Emotions and eating in everyday life: application of the experience-sampling method”. Ecol Food Nutr 43, pp. 327-337. Mogolonsky, M., (1998). Everybody eats: Supermarket Consumers in the 1990's. New York: American Demographic Books. Niggli, Urs et al. (2007). Improving Sustainability in Organic and Low Input Food Production Systems: Proceedings of the 3rd International Congress of the European Integrated Project Quality Low Input Food (QLIF).88. Norland-Tilburg, E. V. (1990). “Controlling error in evaluation instruments”. Journal of Extension,[On-line],28(2). Available at http://www.joe.org/joe/1990summer/tt2.html Organic Trade Association. (2006,1). Organic sales continue to grow at a steady pace. http://www.organicnewsroom.com/2006/06/organic_sales_continue_to_grow.html Pearson, D. (2001), "How to increase organic food sales: results from research based on market segmentation and product attributes". Agribusiness Review, Vol. 9 No.8.. Peter, J.P. and Olson, J.C. (2008). Consumer Behavior and Marketing Strategy. 8th International edition, McGraw-Hill Companies Inc, New York. Ravkov, Tenko and Marcoulides A. George. (2006). A First Course in Structural Equation Modeling, 2nd ed. IEA, NJ. Reason, James (1990). Human Error. Ashgate Research Institute of Organic Agriculture (FiBL). 2009. Ricquart, M., (2004). Consumer demands regarding the Canadian organic food sector. Option Consommateurs, Associatopn des Consommateurs du Quebec, Canada. Sanders, J., Richter,T., (2003). Impact of socio-demographic factors on consumption patterns and buying motives with respect to organic dairy products in Switzerland. In: M. Hovi,A. Martini,S. Padel, eds. Socio-economic aspects of animal health and food safety in organic farming systems,. Proceedings of the 1st SAFO Workshop, 5-7 September 2003, Florence. SAFO, p 211-218. Schumacker, R. E. & Lomax, R. G. (1996). A beginner''s guide to structural equation modeling. Mahwah, NJ: Lawrence Erlbaum Associates. Sheth, J.N., Newman, B.I., & Gross, B.L. (1991). Consumption Values and Market Choices: Theory and Applications. Cinncinati: South-Western Publishing Company. Solomon, M.R. 2006. Consumer Behavior: buying, having and being. 7th edition. Pearson Prentice Hall, New Jersey, USA. Solomon, M., Bamossy, G., Akegaard, S. 2002. Consumer Behavior A European Perspective. 2nd edition. Pearson Prentice Hall, New Jersey, USA. Stamford, B. (2006). “Organic food costs more: What does it deliver?” http://www.courierjournal.com/apps/pbcs.dll/article?AID=/20061005?FEATURES03/610050310/1012?FEATURES Stolze, M.; Piorr, A.; Häring, A.M. and Dabbert, S. (2000). “Environmental impacts of organic farming in Europe”. Organic Farming in Europe: Economics and Policy Vol. 6. Universität Hohenheim, Stuttgart-Hohenheim. Sullivan, Arthur O''; Steven M. Sheffrin .(2003). Economics: Principles in action. Upper Saddle River, New Jersey 07458: Pearson Prentice Hall. pp. 90. Thibault, L., Booth, D.A. (1999). Macronutrient-specific dietary selection in rodents and its neural bases, Neurosci Biobehav Rev 23, pp. 457-528. Thompson, K.E., Haziris, N., Alekos, P.J. (1996). "Attitudes and food choice behaviour". British Food Journal, Vol. 96 No.11, pp.9-13. Thompson, D.Gary, Kidwell, Julia. (1998). “Explaining the choice of organic produce: cosmetic defects, prices, and consumer preferences”. American Journal of Agricultural Economics,Vol.80,No.2,pp.277-287. Thompson, W., ''Using elasticities from an almost ideal demand system? Watch out for group Expenditure!''. In: American Journal of Agricultural Economics, 86 (2004) 4, pp.1108-1116. Torjusen, H., Lieblein, G., Wandel, M & Francis, C.A. (2001). “Food system orientation and quality perception among consumers and producers of organic food in Hedmark county, Norway”. Food Quality and Preference, 12, 207-216. UN, 2008. Department of Economic and Social Affairs - Population Division. (http://www.un.org/esa/population/unpop). U.S. Census Bureau - World POPClock Projection. World population estimates 2009 Verbeke, W., Vermeir, I., Vackier, I. (2004), in De Tavernier, J., Aerts, S. (Eds),“Impact of values, involvement and perceptions on consumer attitudes and intentions towards sustainable food consumption”, Proceedings of the EURSAFE 2004 - Science, Ethics and Society, Centre for Agricultural, Bio- and Environmental Ethics, Leuven, pp. 81-5, . Vermeir, Iris and Verbeke, Wim (2004), “Sustainable Food Consumption: Exploring the Consumer Attitude-Behavior gap”. Working paper. Wandel, M. & Bugge, A. (1997). “Environmental concern in consumer evaluation of food quality”. Food Quality and Preferences, 8, 19-26. Wier, M., Andersen,L.M. (2003). ”Consumer demand for organic foods: Attitudes, values and purchasing behavior”. Organic E-prints [online]. Available from: http://orgprints.org/00001829 Williams, C.M. (2002). Nutritional quality of organic food: shades of grey or shades of green. Proceedings of the Nutrition Society, 61, 19-24. Wong, Jenny. (2004). “Organic food and the activist mother”. University of Auckland Business Review 6(1). Williams, P.R.D., Hammit, J.K. (2001). “Perceived Risks of conventional and organic produce: pesticides, pathogens, and natural toxin”s. Risk Analysis, 21(2), 319-330. Van der Eerden, Ludger, Joost Hoogendoorn en Maurits Butter, 10% Biologische landbouw:mag het ook ietsje meer zijn?. TNO-STB 03-08b, Delft, 2003. Yiridoe, E.K., Bonti-Ankoman, S., Martin, R.C. (2005). “Comparison of consumer perception and preference towards organic versus conventionally produced foods: A review and update of the literature”. Renewable Agriculture and Food Systems 20(4), p 193- 205. Zanoli, R., Naspetti, S., (2002). “Consumer motivation in the purchase of organic food: a meand-end approach”. British Food Journal 104 (8), 643-653. Websites: http://epaper.kompas.com http://id.wikipedia.org/wiki/Jakarta http://www.dinkes-dki.go.id/fasilitas.html http://www.economicswebinstitute.org http://www.ers.usda.gov/data/InternationalFoodDemand/ http://www.ifoam.org http://www.kependudukancapil.go.id http://www.organic-world.net/asia.html.
摘要: 
ABSTRACT

The issues and problem concerning food quality, food safety and environment has led the consumer's realization the need for a solution. A sustainable farming producing organic food is one way to counter the problems by reducing the risk of consuming questionable food quality while protecting the environment from further depletion of land resources which the latter will be a boomerang for people living in the planet.
There are many aspects which influence the decision to purchase organic food targeting the high end consumers in Jakarta. In this research, the theory of market choice behavior concluding five values influencing organic food purchase decision. A survey in random-selected supermarkets in Jakarta, the capital city of Indonesia, is reported to identify the motivations which influence their purchase decision of organic food. Jakarta city is chosen to be the case study due to it's emerging market in organic food and the fact that it is a central economic of a country in a developing state. Every consumer in different location and background create a unique consumer behavior, thus the result of this study will be most suitable to be use in formulating organic food marketing strategy particularly targeting middle to upper class Jakarta consumers. The study can be used to be a comparative study with other cities as well.
The results show that the total impact of market choice behavior towards the purchase decision of organic food in Jakarta is 62.948 %. It reveals that the dominant value influencing purchase decision is functional value with health improvement benefit as the strongest contributor. The unique trait in this research particularly related to the second most influential value which is social value related most significantly by the family and friends which influence greatly towards the purchase decision of organic food. Other value such as emotional value explained significantly by feeling of wellbeing due to food safety, while epistemic value is explained most by curiosity. People under certain medical condition play a big influence in term of conditional value.
In the aspect of barriers, the study identified the respondents who never purchase organic food. Organic food premium price tag is the most significant barrier towards the purchase of organic food. The result also indicate that many consumers in Jakarta still need to increase the awareness in the multi benefits offered by purchasing organic food since as many as 59% respondents said they don't find organic and conventional food has any difference while 56% simply never really think about it. More advertisement, distribution of knowledge regarding the organic food purpose may potentially increase the wider spread of good perception and exposure towards organic food and thus may lead to trial purchase and then re-purchase.
URI: http://hdl.handle.net/11455/36665
Appears in Collections:農村規劃研究所

Show full item record
 

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.