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dc.contributor.authorChang, S.E.en_US
dc.contributor.authorHsieh, Y.J.en_US
dc.contributor.authorChen, C.W.en_US
dc.contributor.authorLiao, C.K.en_US
dc.contributor.authorWang, S.T.en_US
dc.description.abstractTo cope with the fact of high competitiveness in tourism industry, some travel agencies are adopting the strategy of providing relatively more abundant and higher quality services to their clients. Since prior research has found that lack of information is one of the main barriers for people to travel, provide location-based information to people visiting and staying at a new location should be useful and valuable. This research attempts to find out travelers' attitude toward location-based service (LBS). "What factors will affect the travelers' willingness to adopt this new service" is what we tried to find out in this research. Our findings shows that perceived usefulness, perceived ease of use, and security & privacy are associated with travelers' attitude toward using LBS, but location information, context awareness, and device functions are not. Our findings can be referenced by tourism industry for the purpose of the design and development of successful business applications to catch the revolutionary opportunity and benefit of LBS.en_US
dc.relationLecture Notes in Computer Scienceen_US
dc.relation.ispartofseriesLecture Notes in Computer Science, Volume 4159, Page(s) 1144-1153.en_US
dc.subjectperceived usefulnessen_US
dc.titleLocation-based services for tourism industry: An empirical studyen_US
dc.typeJournal Articlezh_TW
item.openairetypeJournal Article-
item.fulltextno fulltext-
Appears in Collections:科技管理研究所
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