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|標題:||Consumer electronics acceptance based on innovation attributes and switching costs: The case of e-book readers||作者:||Huang, Lan-Ying
|關鍵字:||Consumer electronics E-books E-book readers;Empirical research;Marketing;Switching costs;Technology acceptance||Project:||Electronic Commerce Research and Applications, Volume 11, page(s) 218–228.||摘要:||
The predictors of innovative consumer electronics product acceptance range from technology to
economic factors. Prior studies assume direct effects from these predictors on acceptance behavior. We
study e-book readers as an illustrative technology. We contend that consumers’ perceived innovative
attributes (relative advantage, compatibility, and complexity) directly affect their acceptance behavior,
and also influence their behavior via their perception of the costs (procedural, financial, and relational
switching costs). Our findings reveal that complexity is a key antecedent to switching costs. The empirical
results also suggest the full or partial mediating role of procedural and relational switching costs between
the innovative attributes and the use of e-book readers. Financial switching costs, however, are not influential
for the use of e-book readers.
|Appears in Collections:||科技管理研究所|
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