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標題: Segmenting industrial competitive markets: An example from air freight
作者: Tsai, M.C.
Yang, C.W.
Lee, H.C.
Lien, C.W.
Project: Journal of Air Transport Management
期刊/報告no:: Journal of Air Transport Management, Volume 17, Issue 4, Page(s) 211-214.
This paper applies a disaggregated approach to segment industrial markets under competitive structures taking the air-freight market for the high-technology product industry in Taiwan as a case study. Data from firms is used to examine the structure of the air freight industry and vie find that carriers are clustered into two strategic groups, express and forwarder. Pricing is a leading strategy recognized by customers for forwarders, whereas service punctuality and freight security are the winning strategies for express. The high-tech freight market is classifiable by shipment destination and size. (C) 2011 Elsevier Ltd. All rights reserved.
ISSN: 0969-6997
DOI: 10.1016/j.jairtraman.2011.01.001
Appears in Collections:行銷學系所

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