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標題: (International Journal of Mobile Communications (IJMC),07(1):117-132)Adoption of Mobile Location-Based Services with ZMET
作者: Tzong-Ru Lee
Shiou-Yu Chen
Shiau-Ting Wang
Shuchih Ernest Chang
關鍵字: mobile LBS;location-based services;mobile communications;ZMET;Zaltman metaphor elicitation techniques
出版社: Switzerland:Inderscience Publishers 
Project: International Journal of Mobile Communications (IJMC), Volume 7, Issue 1, Page(s) 117-132.
Appears in Collections:行銷學系所

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