Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/51978
標題: Development of the clinic distribution channel of functional food in Taiwan
台灣保健類產品醫療診所通路發展之研究
作者: Hsu, Tzu-En
許慈恩
關鍵字: Functional food;保健食品;clinic distribution channel;regional;sales;診所通路;消費金額;區域性;銷售
出版社: 食品暨應用生物科技學系所
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摘要: 
由於人口老化、預防醫學的興起等因素,促使國人對於保健食品的接受度與需求性與日俱增,再加上而全民健康保健的制度調整,實施總額制,並採用浮動點值,使醫療收入大幅影響,診所及其附設藥局逐漸積極開發自費性保健食品之市場。
本研究針對目前國內保健食品之概況如:市場產值、食品類別、銷售通路等進行文獻蒐集;並經由實際銷售狀況之資料蒐集與訪查,對於國內目前診所通路銷售保健食品之現況進行分析與探討。研究發現目前診所通路對於保健食品之銷售主要以非健康食品類別佔多數;依疾病類別區分,主要以腦、心血管疾病類之產品佔最大比例,其次為腸胃道類與視力保健類;並發現該通路對於產品品項的銷售,可能有較為集中之現象。考量各區域居住人口數之差異而分析每人消費金額比值,結果發現北部地區大部分產品的比值皆明顯較低,而南部地區大部分產品皆有較高之比值,推測可能在南部地區對於診所通路銷售保健食品之接受度、信任度或是開發度較高。
本研究僅針對診所通路銷售保健食品之概況進行資料收集與分析,並期望此研究結果能幫助保健食品在診所通路銷售發展之參考。

The acceptance and demand of functional food are constantly raising. The clinics and their affiliated pharmacies proactively explore the market of functional food in response to the amendment of the policies of National Health Insurance (NHI). The enforcement of the “total amount manner”, and “dynamic credit” has made a great impact to the medical revenue.
This study is aimed to collect different references from the current status of function food in Taiwan, such as output value, classification of functional food, and channels of distribution. A survey information collection of the actual sale and market of functional food in the clinic distribution channel were also performed. It was noted that the functional food products in the field of cardiovascular disease has the greatest proportion in the current clinic distribution channel, followed by the fields of gastrointestinal health and eyesight care. It was also observed that there was a trend of centralization in the sales of certain items.
In the analysis of regional sales, considering the population difference among the regions as well as the analysis on the expenditure of per capita comsumption, it was noted that the values of most products were lower in the northern area, however, higher in the southern area. It was inferred that the acceptance, trust on functional food, and market development in the clinic distribution channel were possibly higher in the southern area.
In this study, only the information on the sale volume and current market status of the functional food at clinics were collected and analysed. It was expected that the findings of this study could be a useful reference for the functional food developement in the clinic distribution channel.
URI: http://hdl.handle.net/11455/51978
其他識別: U0005-1908201110203500
Appears in Collections:食品暨應用生物科技學系

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