Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/53157
標題: 平衡計分卡在批發市場及漁產直銷中心之應用
The Application of Balanced Scorecard in the Wholesale Fish Markets and the Fish Direct Selling Centers
作者: 李宗儒
關鍵字: 漁業類;應用研究
摘要: 
本研究主要是透過問卷並應用平衡計分卡的四個構面,即財務、顧客、內部流程、員工學習與成長來針漁產直銷中心及批發市場進行評估與建議,使其對於組織再造之進行有所依據。

The main purpose of this research is to use the questionnaire method and the Balanced Scorecard to evaluate the fish direct selling centers and the wholesale fish markets in Taiwan. The Four dimensions of the Balanced Scorecard, i.e. Finance, Customer, Process and Learning, are useful to analyze an organization. We believe that the result of this research is appliable to organizational reengineering in fish direct selling centers and the wholesale fish markets in Taiwan.
URI: http://hdl.handle.net/11455/53157
其他識別: 93農科-9.4.3-漁-F1(1)
Appears in Collections:行銷學系所

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