Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/53165
標題: 魚貨批發市場職能再造與調整策略方向之研究
Re-Engineering and Strategy Formulation for the Wholesale Fish Markets
作者: 李宗儒
關鍵字: 應用研究;農產運銷
摘要: 
一、就區域發展及漁產品消費需求,評估及建議魚市場最適規模及設置地點。
二、因應消費者追求衛生安全趨勢及產業發展與政策需求,探討及規劃可供調整批發市場組織以及策略之建議方案。(1)利用作業研究中的線性規劃,求解在數個設置魚市場地點方案中,決定出設置成本最小又可滿足區域中魚貨需求的地點及其規模。(2)利用價值創新以及價值傳遞鏈來探討批發市場的策略方向,作為政府擬訂中長期發展計畫、調整批發市場組織以及策略之建議方案參考。

1. The objectives of this research:
To determine the optimal locations and their sizes for the wholesale fish markets by considering the regional development and consumer demand. Then the value innovation and value delivery chain are used to determine the innovation strategy and procedures for the wholesale fish markets.

2. The key tasks involved
(1) Literature survey
(2) To organize field trips to wholesale fish markets in order to know the operational procedure in these markets.
(3)To host meetings with experts and top managers of wholesale fish markets in order to know the current operational bottlenecks.
(4)To offer training programs to the employee of wholesale fish markets.
(5)To use Linear Programming to determine the optimal locations and their sizes for the wholesale fish markets
(6) To evaluate the performance of the wholesale fish markets by using value innovation and value delivery chain
(7) To write the final report and give suggestion to government for setting policy.
URI: http://hdl.handle.net/11455/53165
其他識別: 95農科-2.1.4-漁-F1(2)
Appears in Collections:行銷學系所

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