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標題: 國產生鮮蔬果在量販店及連鎖超市銷售趨勢之研究
The Sales Forecast Research of National Produced Native Vegetable and Fruit in Taiwan
作者: 吳志文
關鍵字: 應用研究;Sales Trend;農產運銷;銷售趨勢;量販店;連鎖超市;Hypermarket;Supermarket

The purpose of the research is to understand the hpermarket and supermarket the value and market trends of national produced vegetable and fruit. The research results will provide the National Agriculture Council with marketing national produced vegetable and fruit reference and agriculture policy suggestion. In addition, the research will build national produced vegetable and fruit sales database. Therefore, the research is proposed to use data mining and time series approach to answer research question. Hopefully, the following objectives will be achieved.1.sales trend analysis theory literature review and collection.2.National produced vegetable and fruit case study collection in the hypermarket and supermarket.3.National produced vegetable and fruit database bulit in the hypermarket and supermarket.4.Items and revised decision will be made by seminar.5.The evaluated model of sales trend and the empirical analsis will be done.6. To complete the final research report.
其他識別: 97農科-5.1.2-糧-Z2
Appears in Collections:行銷學系所

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