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標題: 建構農業體驗活動標準作業流程之研究
The Study of Sop of Experience Activities in Leisure Farm
作者: 李宗儒
關鍵字: 應用研究;Leisure Farm;農業推廣類;休閒農場;體驗活動;標準作業流程;Experience Activity;Standard Operation Process

People in Taiwan spent more and more time in leisure activities. Therefore, lots of farms position themselves as leisure farms. But there is no SOP(Standard Operation Proess ) for operating the leisure farms so far. In such case, the service quality in each leisure farm will be unstable.The purpose of this project is to interview with the managers of leisure farms and collect their ideas about SOP. Then, we will design questionnaires to determine the SOP by using Grey Relationship Method. After our analysis, we will develop a digital file for promoting the benefit of SOP and explaining the content of it for the managers of leisure farms. We hope that the result of this research by defining SOP can improve the service quality of leisure farms in Taiwan.
其他識別: 98農科-5.2.2-輔-#1(4)
Appears in Collections:行銷學系所

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