Please use this identifier to cite or link to this item: http://hdl.handle.net/11455/53234
標題: 消費者對禽流感、狂牛病、新型流感的認知與態度之研究
Consumers' Awareness of and Attitudes toward Avian Influenza, BSE, and H1N1 Influenza
作者: 魯真
李皇照
劉鋼
關鍵字: 其他;H1N1 Influenza;農業推廣類, 農產運銷, 農業經濟類;H1N1新型流感;禽流感;狂牛病;消費者認知;Avian Influenza;BSE;Consumer Awareness
摘要: 
本研究擬利用消費者調查資料分析一般消費者對禽流感、狂牛病和H1N1新型流感等三種人畜共通傳染病的認知及態度。 研究預期效益為: 1. 瞭解一般消費者之禽流感、狂牛病、H1N1新型流感知識、認知及態度。 2. 強化對重大人畜共通傳染病之教育宣導及訊息溝通之效果。

This study intends to utilize consumer survey data to analyze consumer awareness of and attitudes toward avian influenza, BSE, and H1N1 influenza. Expected contributions of this study are: 1. To reveal knowledge of, awareness of, and attitudes toward avian influenza, BSE, and H1N1 influenza of the general public. 2. To provide suggestions for enhancing effectiveness of information communication in zoonoses.
URI: http://hdl.handle.net/11455/53234
其他識別: 99農科-9.6.2-檢-B2(7)
Appears in Collections:行銷學系所

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