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標題: 電視廣告對飲料消費者購買行為影響之研究
The Impact Analysis of TV Advertising upon Drink Consumers' Purchasing Behavior
作者: 詹益郎
關鍵字: 應用研究;Product involvement;經濟學, 工業工程類;產品涉入;個人價值觀;TV廣告認知;態度;品牌;購買行為;Personal value perception;TV ad cognition;Attitude;Brand;Purchasing behavior
其他識別: NSC86-2415-H005-002
Appears in Collections:應用經濟學系

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