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標題: A Study of Marketing Intellectual Capital-Perspectives of Relationship Learning and Capability-Based View
智慧資本整合型研究計畫(II)-評價與公司價值創造-總計畫暨子計畫五 -行銷智慧資本之研究-關係學習與能力基礎的觀點
作者: 方世榮
關鍵字: 應用研究;管理科學
In a knowledge-based economy, knowledge is a key factor to remain sustainable competitive advantagefor firm and its acquisition has become an everlasting pursuit for the enterprise. Due to the highlycompetitive environment and the fluid property of knowledge, organizational learning is demonstrated notonly by intra-organizational learning but also by inter-organizational learning.An effectiveinter-organizational learning is composite of inter-organizational learning competence andinter-organizational willing to cooperate. The relationship among networking organizations is the key factorin facilitating the willing to share knowledge, and promoting the dissemination and accumulation ofknowledge. Therefore, the relationship learning is a long-term and a comprehensive learning process acrossorganizations, and deserves continuous investment and cultivationIntellectual capital, resource-based view and knowledge-based view suggest that intangible assets andknowledge as the key sources of competitive advantage. Relationship is a key intangible asset for business,and it can help to improve the business value. Therefore, the firms should emphasize on building anddeveloping about knowledge and competences of marketing. Firm can utilize these intangible assets to solvethe problems of internal and external customers effectively to creative value. On the basis of the relationshipamong 「leaning, capability and capital」, this project attempted to explore and empiricalize this three issues of「relationship learning」,」organizational capability」 and 「marketing intellectual capital」. Finally, our studyprovides several expectative contributions for academic research and management practice.
其他識別: NSC96-2416-H005-018-MY3
Appears in Collections:企業管理學系所

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